Blog, News, Writer's Blog Visa-x-Shah-Rukh-Khan-Campaign 08 Jun 2026 The Visa x SRK Campaign: What Great Brand Marketing Actually Looks Like? Visa is one of the most recognised brands in the world. It does not need a brand ambassador. So when… Nidhi Sahani
Blog, Writer's Blog 05 Apr 2024 What does your favorite film genre say about you? Have you ever wondered why you’re drawn to certain film genres over others? From heart-warming romcoms to spine-tingling thrillers, each… Nidhi Sahani No Comments
Blog, News, Writer's Blog 22 Oct 2023 Of movies, myths, and masses – The evolving business of entertainment Kisi ko kuch nahi pata. Sab andhere mein teer maar rahe hain (No one knows anything. We’re all just shooting… Somdeb Roy No Comments
Blog, Films, Reviews & Recommendations, Writer's Blog 20 Oct 2023 Even if you haven’t seen DDLJ, you have seen DDLJ I think my watching of Dilwale Dulhania Le Jayenge now in 2023 should be a markedly shifted one, because while… Amartya Acharya No Comments
Blog, Writer's Blog 31 Aug 2023 India evolves with Shah Rukh Khan – Immune to payoffs, attuned to love Interesting times to be a Shah Rukh Khan fan. In a world transforming exponentially for the debatably better or worse,… Somdeb Roy No Comments
Blog, Films, Reviews & Recommendations, Writer's Blog 12 Sep 2022 ‘Brahmāstra’ : A film confused between its international style and ethnic roots. It isn’t a bad film by any stretch of imagination… It is an extremely shaky start Imagine yourself at a wedding buffet. You stride along with your plate, glancing down every dish at disposal. All of… Somdeb Roy No Comments
Blog, News, Writer's Blog 09 Aug 2022 The Boycott Nation – If you too are facepalming and rolling your eyes, join the club The first time I learned the term “Boycott” was in a history class over two decades ago. It was about… Nidhi Sahani No Comments
Blog, Writer's Blog 17 Jun 2022 The thrill of seeing the location of a film scene fills me with happiness When I was putting pen to paper today, I was wondering how many of us have travelled to a film… Ritu Soni No Comments
Blog, Writer's Blog 26 Jan 2022 Why is everyone divided over the trailer and song of ‘Gehraiyaan’, and why am I ? The Nidhi Sahani No Comments
