News 01 Jul 2026 Main Vaapas Aaunga: Naseeruddin Shah Carries What the Script Couldn’t 'Main Vaapas Aaunga' is everywhere right now. The internet has already crowned it Imtiaz Ali's best work. I walked into… Nidhi Sahani
Blog, News, Writer's Blog Visa-x-Shah-Rukh-Khan-Campaign 08 Jun 2026 The Visa x SRK Campaign: What Great Brand Marketing Actually Looks Like? Visa is one of the most recognised brands in the world. It does not need a brand ambassador. So when… Nidhi Sahani
Blog, Films 17 Mar 2026 What if Dhurandhar’s marketing was as ambitious as the film itself? There's a pattern in how Bollywood films get released in the UK. If the film and the cast is big,… Nidhi Sahani
Blog 10 Mar 2026 ‘Manyavar’ Is Missing a Stronger Opportunity Behind Its Celebrity Campaigns Manyavar has become very good at recognising when public attention is already in place. But it's missing a strongers opportunity… Nidhi Sahani
Films 23 Jan 2026 ‘Homebound’ and the Cost of Getting the Tone Wrong Watching Homebound reminded me of an incident from a few years ago when I was living in Mumbai. Nidhi Sahani
Films, Reviews & Recommendations 30 Sep 2025 ‘Homebound’ – A film about uneasy homecomings triggered a memory of being unwelcomed Watching Homebound reminded me of an incident from a few years ago when I was living in Mumbai. Nidhi Sahani
News 06 Mar 2025 Why is Bollywood re-releasing old films in 2025? Bollywood is stuck in a time loop… and we’re all watching it happen in real-time! Nidhi Sahani No Comments
News 19 Feb 2025 If ‘Mrs.’ made you feel uncomfortable – it’s done its job! I wrote this story in 2021 after watching The Great Indian Kitchen, and I couldn't help but revisit it after… Nidhi Sahani No Comments
Films, Reviews & Recommendations 06 Nov 2024 ‘Red One’ is a Christmas ‘Avengers’ film, except I’m not sure who’s the target audience What visuals come to mind when you think of a Christmas movie? Happy families. Happy homes decorated with Christmas trees,… Nidhi Sahani No Comments
