Blog, Films 17 Mar 2026 What if Dhurandhar’s marketing was as ambitious as the film itself? There's a pattern in how Bollywood films get released in the UK. If the film and the cast is big,… Nidhi Sahani
Blog 10 Mar 2026 ‘Manyavar’ Is Missing a Stronger Opportunity Behind Its Celebrity Campaigns Manyavar has become very good at recognising when public attention is already in place. But it's missing a strongers opportunity… Nidhi Sahani
Films 23 Jan 2026 ‘Homebound’ and the Cost of Getting the Tone Wrong Watching Homebound reminded me of an incident from a few years ago when I was living in Mumbai. Nidhi Sahani
Films, Reviews & Recommendations 30 Sep 2025 ‘Homebound’ – A film about uneasy homecomings triggered a memory of being unwelcomed Watching Homebound reminded me of an incident from a few years ago when I was living in Mumbai. Nidhi Sahani
News 06 Mar 2025 Why is Bollywood re-releasing old films in 2025? Bollywood is stuck in a time loop… and we’re all watching it happen in real-time! Nidhi Sahani No Comments
News 19 Feb 2025 If ‘Mrs.’ made you feel uncomfortable – it’s done its job! I wrote this story in 2021 after watching The Great Indian Kitchen, and I couldn't help but revisit it after… Nidhi Sahani No Comments
Films, Reviews & Recommendations 06 Nov 2024 ‘Red One’ is a Christmas ‘Avengers’ film, except I’m not sure who’s the target audience What visuals come to mind when you think of a Christmas movie? Happy families. Happy homes decorated with Christmas trees,… Nidhi Sahani No Comments
News 05 Sep 2024 ‘Beetlejuice Beetlejuice’ is stuck in the past. It lacks substance and entertainment The reboot of old classic films often makes good business-sense as it guarantees a footfall of audience who love nostalgia.… Nidhi Sahani No Comments
Films, News, Reviews & Recommendations 19 Jul 2024 ‘Bad Newz’ is the worst film of 2024 What do you get when you have talented actors, storytellers who gave us the likes of Bandish Bandits and Love… Nidhi Sahani No Comments
