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‘Selfiee’ marks the return of our very own “Serial Kisser” and “Khiladi Kumar” in their element, both of whom desperately need a hit now

Thank God It Is Friday and we are starting the weekend with a bang!

With that, I finished watching the sole Hindi theatrical release of the weekend Selfiee starring Akshay Kumar and Emraan Hashmi. It is an official adaptation of the original Malayalam film Driving Licence, a film that I had absolutely loved!

It was during the second lockdown that I had finally got myself to watching Driving Licence. The reason for its delay was that I had by then already watched Ayyappanum Koshiyum which was written and directed by Sachi who was the writer behind Driving Licence too.

Incidentally, the core theme of both the films are similar, that of an ego tussle between two alpha males. And both films were previously out within months of each other. Somehow, my excitement for the film wasn’t as high as it usual is for a Malayalam film. But having dragged myself into it, I absolutely enjoyed it and how! Both films were presented so differently that it barely gave you a sense that they were pretty much similar films tackling a similar subject.

Bollywood has often been guilty of presenting adaptations after adaptations, something that I do not approve of wholeheartedly. But if they are presented well, I do not have a problem. And one thing that was going in favour of Selfiee was that Prithviraj Sukumaran was the co-producer here. He was a part of Driving Licence as well and so you needed a person who had previously understood the crux of the film.

As a result, the first trailer of Selfiee did gather my attention. It was much better than what I had expected to be, given the recent track record of Akshay Kumar and Emraan Hashmi, both of whom would desperately need a hit now.

Finally I did manage to catch its press release and finished watching Selfiee.

An official adaptation of the original Malayalam film Driving Licence, Selfiee follows the story of a superstar pitted against a police officer at an RTO over a trivial issue that escalates quickly. The premise here is pretty good and I was pleasantly surprised as to how close this adaptation gets to the original. If anything, the differentiation did lay in its tonality with the original being quite mellowed down but that doesn’t take away from the fact that the core emotion here not only is intact but slightly enhanced given the current tempest surrounding Bollywood.

The screenplay standing at about a 145 minutes is slightly longer than the original but you won’t really feel the difference here!

The drama does begin with the introduction of the two protagonists – one in reel life with a movie playing within a movie, and the other a notable fan of the former. It was important to establish the crux of the relationship pretty well at the start and to the writers’ credit it was done quite well.

A minor criticism at the start can be attributed to the fact that the film was not true to the area where it is set in. The location was Bhopal here but the vibe of the city was missing, either through its dialogues or through the surroundings.

If you have watched the original, then you would know that there was a steady sense of world building there with a tinge of humour. The leisurely pace would often allow you to invest in characters better. But the same may not be necessarily true for the Hindi speaking audience.

We had previously seen the same in the Hindi adaptation of Drishyam 2 which was edited so minimalize the initial buildup. And the makers do opt for a similar strategy here as well. Which is not to say there was no buildup here, instead, the scenes were shortened so much so that there was a lot happening at any given point of time. Another green tick for the adaptation!

As far as Driving Licence is concerned, we do remember that iconic scene at the police station wherein the tension is slowly escalated to a boiling point. This scene here was deconstructed into being a little less layered and a tad simplistic. But the events before and after that sequence are commendable with the right doses of humour infused within the screenplay. The events are interesting and engrossing with minor tweaks made to the screenplay that doesn’t really change the overall core of emotions.

Speaking a bit about the politics of the drama, it is often seen that the tension between two individuals is brewing primarily due to the people around them. And that is well established here too.

The level of misunderstandings that some miscreants can cause was an eye opener here, as was the case in the original.

I did like how accurately (and over the top) the media was represented here.

While you would assume that the public sympathies would often lie with the common man (which is true), it doesn’t take time before the media can switch sides. And that bit was interesting as well! I also did like how the entire ‘Boycott’ (or Boy Cut, Boycoot…take your pick) culture was infused in the screenplay. This made me want to think that the timing of this film in terms of its adaptation was absolutely spot on!

The events leading up to the final act including the elaborate driving test – including the verbal one. And those parts were executed pretty well. If anything, I would have liked if the drama would have been further grounded as opposed to that one over the top sequence that I did witness (which was that one complaint in the original too).

But the end is heartwarming and you could feel the warmth between the two characters once realisation sets in. Overall, the screenplay here is a clear winner and almost matches up to the original!

The dialogues are witty and quite self aware which does make for a solid watch which is hilarious in parts too. But a small gripe being that none of the characters from Bhopal did speak the dialect of the land.

The music is good here and the rendition of Main Khiladi, Tu Anari works beautifully here. It was a genius decision by the makers to include the soundtrack that would fit the bill perfectly with the mood of the drama.

The BGM is good as well and makes its presence felt amidst the multiple slow motion shots of the characters. The cinematography is good as well and it represents the machismo of the two principal characters really well. The editing is sharp too.

Director Raj Mehta does a commendable job here. His skills are really put to test in the crucial second hour which was tricky but he comes out a winner!

The performances by the ensemble cast is terrific.

Mahesh Thakur and Kusha Kapila manage to impress in their respective parts. Abhimanyu Singh (his ads had me laughing hysterically) and Meghna Malik are absolutely hilarious and both of them have such incredible comic timing.

Adah Sharma scores and scores well in an extended cameo. Diana Penty as Vijay’s wife looks pretty and does a good job despite a limited screen presence. Nushrratt Bharuccha as Minty, Om Prakash’s wife has a few witty lines that she absolutely nails it.

The film marks the return of our very own “Serial Kisser”, Emraan Hashmi who desperately is in search of a commercial hit. He has always been a prolific actor and it made me the happiest to see him perform here. There is an inherent sweetness to his character of Om Prakash with a hint of innocence. It was pulled off incredibly well by Suraj Venjaramoodu in the original. And so he did have big boots to fill. But he adapts and does it well wherein the warmth within him is infectious and enough to look past his flaws.

And this film also marks the return of “Khiladi Kumar”, Akshay Kumar coming off a below par 2022. And here you can see glimpses of the old Kumar in a role which he was more comfortable in. I liked how his character was written to be so self aware, almost at times pulling off a dig at himself. And as Vijay Kumar, he is outstanding to watch! This is probably the best Akshay Kumar films in recent times, and by a margin.

Popcorn Rating –    [3.5/5]

Selfiee is an enjoyable drama with great performances which does come really close to the original Malayalam film Driving Licence.

Running at a theatre near you.

NOTE: THE VIEWS AND OPINION EXPRESSED IN THIS ARTICLE ARE THOSE OF THE AUTHOR.
Edited by Nidhi Sahani

‘Magic Mike’s Last Dance’ is all about cheap thrills with extremely attractive actors getting creatively raunchy and dancing sexy

Magic Mike’s Last Dance is all about cheap thrills with extremely attractive actors getting creatively raunchy and dancing sexy.

In the franchise’s third instalment, we’re introduced to Maxandra (played by Salma Hayek Pinault), a wealthy socialite who finds a new purpose after a “magical” night with infamous Mike (played by Channing Tatum).

Impressed by the man who “moves like water”, Maxandra offers him an opportunity of a lifetime and lures him into moving to London. Giving away the offer on the table would be spoiler…

What follows is a slightly slow-paced but entertaining journey of Mike learning to walk again for other dancers to take over the good old sensual strip shows.

There are portions in the film that a borderline adult-rated with Hayek Pinault climbing (literally) up Tatum’s torso and being dry-humped. The film doesn’t hold back to explicitly show jaw-dropping moments with heavy pelvic thrusts and exotic dance moves.

However, it somehow manages to weave it as a piece of art and an exploration of human emotions from the mundane to feeling a sense of passion / purpose.

The best and the most enjoyable moments are at “the last dance”, literally, where all the strippers put on a show for the audience consisting of primarily women. Watch out for the exclusive performance enjoyed by three women towards the end – it’s hard to tell if their reactions were natural or an act.

Directed by Steven Soderbergh, the franchise ends at a high point with a theatrical performance in the movie, with a social commentary of women enjoying pleasure beyond love was almost as good as watching a live show.

However, not sure how would the film be perceived or accepted in a cultural context to England which is set in.

Popcorn Rating –  [3/5]

If you’re looking for a movie date on Valentine’s Day, Magic Mike’s Last Dance could be an easy, light-hearted watch. And if you’re feeling extra adventurous, you can take it up a notch and celebrate Galentine’s Day at live show of Magic Mike in London.

The good, the bad and the cringe about ‘Class’ on Netflix

If you can get past the first 15-20 minutes of cringe stereotypes and cliched characters in the new Netflix series called Class, then good luck!

As you may already know, Class is an Indian adaptation of the Spanish show called Elite, which is about an “elite” high school exploring the relationships of students from different background and the drama and harsh realities that come with it.

This article is not a comparison of the original series and not even an objective review of the show; This is more of an opinion on the various elements in the series.

Like Elite, Class revolves around students at a fancy high-class school in Delhi and the relationships between three working-class students who are given the equal opportunity to enrol with some wealthy classmates.

It’s a bunch of teenyboppers being spoilt brats, indulging in sex, drugs, tantrums, bullying, and … yeah, that’s pretty much it.

It’s Student of the Year meets Big Little Lies… and 13 Reasons Why – You might feel a lot of déjà vu.

The girls wear too much make up in high school and have perfect hair, and teenage boys walk around the corridors with chiselled bodies wearing Rolex watches and Armani shoes.

I get it, this probably the easiest way to show wealthy snobs in school.

But can someone explain to me how on earth is a student blatantly bribing a teacher and being snarky without any repercussions? Which school allows that?

What follows in the next few episodes is a flash-forward plot interrogating suspects of a murder mystery, taking place in two timelines.

An element that I’ve noticed a lot of makers use these days is a set template for their characters and stories. It’s almost like a checklist.

A scheming, conniving character. A highly sexual character. A same gender relationship. Substance abuse and violence. Wealthy and frivolous parents of troubled kids…

It’s becoming exhaustingly unoriginal.

Few days ago, I watched Vasan Bala’s documentary called Cinema Marte Dum Tak, where there was an interesting point raised about how the evolution of particularly for the digital medium. An old time Film Distributor, Hyder Gola said something very apt about the perception of presenting “bold” content.

He said that if big directors make the same “adult-rated” content, they will be praised by the audience for giving their stories “an amazing sexual effect”.

Class is streaming on a reputed platform like Netflix so it’s safe to assume that necessary guidelines and appropriate ratings are checked for the “mature” audience.

But it’s still mainstream and easily accessible.

Not that I’m not comparing this series to an adult film or a B/C grade content. I just don’t agree with the hyper-sexualized content across the board passing off as creative cinema, especially showing teenagers or characters of impressionable age in such scenarios.

At some level, it’s understandable to take creative liberties with art and take risks, but don’t forget that art can also be perceived as a representation of reality.

I find it hard to believe that the urban Gen Z’s of Delhi or India, in general, are so notoriously ignorant, insensitive and hostile towards anyone from a different section of society. Or is this what we’re supposed to believe happens in the top ranked schools in urban cities?

However, not all is bad.

There are some refreshing aspects of Class that are worth acknowledging and appreciating.

One is its attempt to bring the prevalence of the caste system into focus and show the unfortunate and very real class-divide in society. Not enough is done in mainstream cinema to shed light on the issue.

And the other is a superlative cast.

99% of the actors are new and everyone is committed to their roles. At no point can you fault their commitment to the characters and the finesse with which all the “students” have acted.

I just hope they don’t get type casted in such characters because they’re all very promising. Honestly, the only reason I watched the complete season.

Popcorn Rating –  [2/5]

Overall, Class just didn’t sit right with me.

Why is Bollywood so popular in the Middle East?

Shah Rukh Khan recently promoted his film Pathaan in Dubai, with its trailer showing at the Burj Khalifa – and he’s also the city’s tourism brand ambassador.

Few days later, we saw actor Amitabh Bachchan inaugurating a football match as a chief guest.

In December 2022, Bollywood celebrities were seen visiting Jeddah for the Red Sea International Film Festival in Saudi Arabia – never saw that coming.

And last year, we saw a bunch of celebrities announce their 10-year Golden Visa for UAE.

But why has Bollywood suddenly become so much popular in the Middle East?

The middle east has always been obsessed and in love with Bollywood.

How do I know this? Because I grew up Kuwait !

Before the advent of glamourous multiplexes, we had a shoddy single screen theatre in Kuwait called Firdaus cinema, which was the only theatre that screened Hindi films.

That was a big deal at the time because there was a specific theatre dedicated to only Bollywood films and all films were screened there. Not just the big budget films.

But the infatuation didn’t stop there.

The local cable channel called Kuwait Television, or KTV used to air Hindi films every Friday (Thursdays and Fridays were weekends back then – Friday being equivalent to Sunday, a family day).

Our Friday ritual at home was to have biryani and tune into KTV 2, sometime between 3 and 6 pm, to watch a Hindi movie with Arabic subtitles.

And for the longest time the only films that were shown week on week were either 1992’s Khuda Gawah or 1988’s Shahenshah.

Not sure about Shahenshah, but the characters and backdrop of Khuda Gawah set in Afghanistan fascinated Arabs. And I think Amitabh Bachchan set the tone for all South Asian films in the region.

Any guesses who were the other male actors adored almost three decades ago?

The three Khans who ruled the industry in the 90s – Shah Rukh Khan, Salman Khan and Aamir Khan.

This was around the time of Dil Toh Pagal Hai, Mohabattein, Raja Hindustani, Kaho Na Pyaar Hai and Hum Dil De Chuke Sanam, when the Bollywood craze was at its peak.

Bollywood films became increasingly popular in the Middle East also because people resonated with the romance, relationships, drama, themes of family values, and action in the film as it was similar to their own culture. Also, the melodies, vibrant colours and beautiful actresses like Aishwarya Rai, Madhuri Dixit, Sridevi and many more brought the audience closer to Indian cinema.

My non-Indian friends were more clued in on Bollywood films, latest releases, and gossip more than me.

That reminds me of the time when I went to watch Kuch Kuch Hota Hai. There was some buzz of a special appearance around the time of its release but not many knew who the actor was and when to expect it in the film.

I remember sitting in the movie theatre, the film was inching towards the second half and we see it Anjali (Kajol’s) transformation. I was just excited to witness the new avatar of Anjali, but a Kuwaiti girl sitting next to me was beyond stoked with each passing frame.

She literally jumped at her seat, started cheering at the reveal and screamed “Salman KHAAANNNN”. She was so thrilled at that “hero entry”.

I vividly remember that moment because it was the first time I witnessed a non-South Asian thoroughly enjoying a Bollywood film.

Few years later, Kuwait also had its first Bollywood tour where celebrities like Salman khan, Karishma Kapoor and Kashmira Shah amongst other performed. Ahhh, it was magic!!

These days Bollywood films, or should I say South Asian films are mainstream in multiplexes all over the Middle East. So much so, that special promotional strategies are planned specifically for the Middle Eastern audience.

Apart from targeting the Arab and expat audience, there are few other reasons why a lot of films are shot in the Middle East, specifically Dubai.

The city offers several tax incentives for filmmakers including customs exemptions on film equipments and production materials so they can be imported easily, and also tax exemptions on production costs such as equipment rentals, hotel arrangements and even salaries.

Dubai also has a film fund that provides financing for local and international film productions along with state-of-the-art film studios and cost-effective post-production facilities that also helps makers reduce cost.

And needless to say, all this promotes tourism which further benefits the city’s growth.

Did you know there is a Bollywood theme park in Dubai called Bollywood Parks Dubai that features attractions, shows, and rides based on popular Bollywood films and franchises. It was created in partnership with several leading Indian entertainment companies, including Yash Raj Films, Rajshri Productions, and UTV Motion Pictures.

Why do we have intermissions in movie cinema or at theatres?

An intermission, also known as an interval, is a recess typically between two parts of a performances or theatrical production such as for a play, concert, or a film screening.

Here are 6 facts you didn’t know about intermissions:

It’s a comfort break

An intermission is not only for the audience to take a break or stretch their legs, but also for the performers.

In live performances in theatres where actors play various parts including multiple outfits changes, an intermission allows them to take a breather. This can also provide valuable opportunity for stagehands to make any necessary changes to the set or stage before the next act.

“Broadway Bladder”

Intermissions were also known as “Broadway Bladder” due to the “alleged need of Broadway audience to “use the restroom” every 75 minutes” so theatres incorporated breaks. Meaning people can hold on comfortably for up to 75 minutes, post which it’s ideal to take care of any personal needs.

But the purpose of such intermissions was more than just a break in the early days of cinema. That leads me to fact #3.

Reel change

In the pre-digital era, intermission was the time used by projectionist to change reels, that were often presented in multiple acts.

Some movie theatre such as the IMAX, have a longer intermission to allow for the change of reels, as the films are in a 70mm format. Today, intermissions are less common because there’s no requirement of a reel change as most films are shown on a single reel or digital format

Sales

Psychologically, intermissions allow the audience to pause, absorb the experience, and it also grab a snack. Munch on some popcorn and sip on coke. Which is kind of a great marketing tactic by theatres to generate more sales.

Cliff-hanger

Intermissions can be used as a dramatic plot device to build anticipation or suspense for the next act. I think this would be incorporated in the writing stages to ensure the desired reaction in edit.

Personal preference

This kinda depends on the culture and each theatre owners, I guess. Did you know that Bollywood films screened at cinemas in India and United Kingdom commonly include intermissions because they’re typically quite lengthy, But the same films are shown without any pauses in United States and Canada.

https://youtu.be/CX6nTDFe8zM

Here’s a bonus fact

Did you know 1964’s Sangam and 1970’s Mera Naam Joker are two of the lengthiest films in Hindi cinema, and both had not one but two intervals.

‘Allelujah’ celebrates the spirit of the elderly patients. Watch the trailer now

Pathé has launched its trailer for ALLELUJAH which is set to open in cinemas across the UK and Ireland on 17 March 2023. ALLELUJAH is directed by Richard Eyre (Notes on Scandal, Iris) from a screenplay by Heidi Thomas (Call the Midwife, Cranford) based on the stage play by Alan Bennett (The Madness of King George, The Lady in The Van). It is a warm, humorous and deeply moving story about surviving old age.

When the geriatric ward in a small Yorkshire hospital is threatened with closure, the hospital decides to fight back by galvanizing the local community: they invite a news crew to film their preparations for a concert in honour of the hospital’s most distinguished nurse. ALLELUJAH celebrates the spirit of the elderly patients whilst paying tribute to the deep humanity of the medical staff battling with limited resources and ever-growing demand. 
 
The film features a powerhouse cast led by Jennifer Saunders (Absolutely Fabulous) and newcomer Bally Gill, supported by Judi Dench (Notes on A Scandal, Iris), Derek Jacobi (I ClaudiusFrasier), David Bradley (Harry Potter, Game of Thrones), Russell Tovey (The History Boys) and Julia McKenzie (Cranford, Marple).

ALLELUJAH is produced by Kevin Loader (The Lady in The Van, The Personal History Of David Copperfield, The Death Of Stalin) and Damian Jones (The Lady In The Van, Belle, Absolutely Fabulous The Movie, The Iron Lady). Eyre’s creative team includes Director of Photography, Ben Smithard (The Father, Downton Abbey); Costume Designer, Jacqueline Durran (Little Women, Darkest Hour); Hair and Make-up Designer, Naomi Donne (1917, Skyfall); Production Designer, Donal Woods (Downton Abbey, My Week With Marilyn); and Composer, George Fenton (The Duke, The Lady In The Van).

‘Pathaan’ is a testament of Shah Rukh Khan’s bulletproof, troll-proof megastardom

July 2019, almost 8 months past the release of Zero, Shah Rukh Khan’s last cinematic outing, under an umbrella diverting drizzle trickles, I sat and gave life a thought. A practice I’ve been following since the day I moved to the city. Whenever life seemed low and hope bleak, I looked up to the mansion aptly named Mannat and realised – if he could withstand so much, why can’t I?

That’s a brief worldview of a Shah Rukh Khan fan and to what the man means to his limitless legion. Beyond the realms of stardom, affixed in the heart is Shah Rukh Khan.

A man who seems close and personal to countless beating hearts. The loverboy for lasses and the unofficial elder brother of a generation of lads.

Pathaan arrives at a very intriguing and transformative phase for the Hindi film industry.

Bogged by a ravaging pandemic and dawn of an evolved public taste, the Hindi film industry seemed in a self-designed state of creative flux; an unavoidable saturation tip.

An offshoot of several interesting variables, Pathaan luckily coincides the combination of a returning hero and a trembling industry.

Storied predicament for a gung-ho comeback and deafening hurrah. Sprinkle atop the dated and needless socio-political malarkey, and you’ve irked legions of diehards and general masses who consider this man the face of Indian middle-class.

What you now have on the table is an event that has outgrown its own confines and snowballed into a moolah monster.

Driven by its strong emotional and compassionate precedence, watching Pathaan is both an outing and a moral objective in the parlance of sentimental favouritism. An emotional duty to rally someone all the way through. A scenario that affords this offering multiple licenses and free hits aplenty.

Right off the bat, the stage is set for mass jubilation and exhilaration.

A terrific entry sequence tailor-fit for Khan unpacks the film with a crescendo. At 57, he moves like an army tank with a Ferrari engine.

As the mob around me erupted into a frenzy, the motif and resultant dividends seemed at even. The people had their SRK’s back.

What followed immediately was a pertinent question – how is Siddharth Anand going to platter the film once the absence novelty wears off? What awaits beyond this? The narrative soon followed suit.

A spy thriller revolving around an exiled agent, a former agent gone rogue and an ISI turncoat, Pathaan lacks the first movers advantage.

Some sequences are highly reminiscent of previous films on covert campaigners, not for they are lifted or uninspired. But the creative and political liberties are as such that the room for a novel, bold voice is pretty narrow.

Another bump in the road is this film’s production timeline. Made through the lockdowns, the visual effects of Pathaan are off radar. While combat action is slick as hell and grounded, the arial setpieces look tacky and obliviously amateurish.

One particular scene set in Dubai ends like a bad 2D sketch. But given that the film has been readied in Veera Desai under testing, damning global conditions, Pathaan’s VFX can be given the benefit of doubt. However, it is a bummer, nonetheless.

Being an origin story also hampers certain facets of the film. The narrative hops from character-driven to plot-driven telling at free will because a lot, and I mean a lot is being attempted to fit into one movie.

The classic case of too much too soon allows the makers to juice in too many elements without satisfactory payoff.

How a fugitive roams around without stealth, a Judas-like betrayer succeeds in restoring faith in Pathaan’s heart and certain other elements are put in minus any credence for emotional investment.

But the nature of this project saves Pathaan from any sort of conclusive statement, for you never know how or if the dots get connected in the next instalments.

The sole strong feedback or criticism for the film is how the character of Rubai, played by Deepika Padukone, was handled. Not enough authorback or meat for a character that had a world of possibilities and potential to be a disruptive female character.

Her best bits are mostly in quick cuts or motion capture. While the flirtatious track with Pathaan is good for chuckles and winks, there is not much to dabble for an actor as evolved as her.

Please give us a firebrand, relentless female character that can seek beyond affection.

A very underrated and seamless portion of this film is John Abraham’s physical transformation. Looking incredibly agile and light, it is in the scenes of agony and haplessness that John thrives and extracts his best, beyond the suave and sinister Jim.

Seemingly ten years younger, Abraham has mastered the cool-bad guy act. From Dhoom to Pathaan, this is his full circle.

Shah Rukh Khan. Dennis the menace. Always upto some twisted ploy. Judging simply by the number of surgeries this man has undergone, he shouldn’t be able to do the kind of stuff he’s pulled off in this film.

While billing Pathaan as his first full blown actioner, Khan has always had the gifts of a top notch action star, teased in films like Don 2, Main Hoon Na, Baazigar and even Fan.

His performance as Pathaan won’t extend his trophy cabinet in any capacity but it’s a demonstration of his love for the craft and extents he’d go to for the audiences.

The “king of romance” was already the uncrowned master of thrills. Pathaan just certifies it.

An interesting observation though would be the absence of his signature mannerism. Barring the inimitable gait, this is a performer gradually letting go of his tested moveset and trying a free hand.

Even though the baritone sounded like SRK had swallowed an Audi R8 engine for lunch, the sass and panache add up to the hullabaloo around this central character.

Courtesy overpopulation of subplots and secondary characters, the story is incoherent and heavily reliant on showboating and pageantry. And as mentioned above in this article, what preceded the release of Pathaan, sealed the fortunate fate of Pathaan.

This is Siddharth Anand’s biggest spectacle but by no means a superlative one.

In entertainment business jargons, often marquee names are termed ‘draws’. Shah Rukh Khan is the biggest draw in the eastern hemisphere (probably in the world). Pathaan is a testament of his bulletproof, troll-proof megastardom.

An ironclad cash grab, the film shouldered by legions of his fanatics and masses alike, will bulldoze the box office and there’s not much anyone can do about it.

This is what transpires when you make a home in hearts. This is what true hype smells like. This, in its most brazen form, is “mega stardom” – An intangible asset, just the antidote necessary to revive the industry back to it’s feet.

And, as I conclude writing this piece, I’ll head to Bandstand, sit on the parapet facing Mannat and absorb the calm gone amiss for nearly 5 years.

Kyonki phir se yeh mahaul…  zinda hai!

5 Habits at the movie theatre that have become rituals

I have a ritual that I follow when I go to the cinema. And I don’t like it any other way.

Here are 5 of my habits at the movie theatre:

Arrive early

There are two reasons for this.

First is because I must find my seat, get comfortable and watch the previews. I love watching the previews. I don’t care if they’re random brand ads or trailers of upcoming releases. I do not like missing previews before the film.

Second reason is so I have enough time to go to the washroom: This is just so I can peacefully enjoy the movie experience without having to feel uncomfortable during the screening or having to rush during the interval.

Check my phone

Once I am on my seat, I check my phone for any important messages or notifications before the film begins. Mostly, there isn’t any (haha) and then I’m fully disconnected. My phone’s on silent and it’s in my purse. I will not touch it till the film ends.

Go alone

I haven’t done this in a while, but I absolutely love going alone to the cinemas, and that’s primarily because I don’t like speaking or be spoken to when I am watching a film. It’s one of my pet-peeves. Oh, and I will shush anyone else talking or disrupting the experience during the viewing.

Trip to the concession stand

Typically, I avoid buying popcorn or drinks at the start of the screening because I end up finishing them before the film even begins. So, I keep it for the intermission.

Stay until the end credits:

Sometimes makers will insert bonus scenes while the end credit roll to mess with the audience. I love catching those. But there are 2 more reasons why I like to stay till there’s a complete blackout … and I’ve shared this in a previously:

Firstly, it’s a way to network and find the right people who’ve worked on the film.

Ans second, most important reason for staying till the end credits is simply out of respect for the hard work of everyone involved in making a film.

Here’s a fun fact:

DID YOU KNOW – This concept of intermissions was earlier known as “Broadway Bladder” due to the “alleged need of Broadway audience to “use the restroom” every 75 minutes” so theatres incorporated these breaks.

Psychologically, intermissions also allow audience to pause, absorb the experience of the film, and it also gives theatres an opportunity to make more money. Basically, I’m their perfect target audience who uses intermissions as an excuse to buy over-priced snacks and spend more money.

Pathaan’s Unconventional Promotions – When The Artist Is Bigger Than The Art

Ever thought about what it’s like when the artist is bigger than the art.

That seems to be the case for Pathaan.

Shah Rukh Khan, King Khan is returning to the big screen in a lead role after 4 years… and a lot has happened in that time. In reel and his real life.

But his stardom hasn’t diminished.

YRF opted for a slightly unconventional promotion by launching the film’s trailer just days before its release, and I must say – it’s a slick trailer.

My point is, Pathaan is the perfect example of an artist being bigger than the art.

While the trailer is fabulous, but it does seem like something we’ve seen before.

An exiled spy who’s brought back to fight a highly destructive secret operation, an extremely gorgeous and flawless female lead fighting and dancing effortlessly, and an intensely cunning villain.

Sound familiar? Surely, yes!

But even then the hype around Pathaan is buzzing worldwide, with the most minimal film promotions of a teaser launch, 2 song launches, and 15 days advance booking overseas, and no pre-release interviews.

Why? – Because the artist is bigger than the art.

Shahrukh Khan’s stardom, reputation and influence are far greater than the film, which is what will pull the crowds. I think we are more excited to revel in the nostalgia of seeing a super star like him perform and witness the impact of The Shahrukh Khan again.

Dare I say, at this point, whether the film offers a fresh and unique story is almost secondary.

And I’m sure a lot of people will argue against it because art, stories, and characters are what makes an artist. It’s the foundation they’re built on. But creative beings like Shah Rukh Khan bring communities together with joy, interaction, inspiration, and entertainment.