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‘Dunki’ is a victim of it’s own hype

The biggest curse for a filmmaker is to be tagged for a style/school of filmmaking. Rajkumar Hirani has finally hit saturation. The phase where your legacy becomes your personal prison. 

With Dunki, Hirani flaps his wings and tries to scape new skies of storytelling, to an audience still fixated to his old world. Resulting in an involvement dip in the viewing experience.

The viewer is there to watch “The Hirani Film” – an imaginary blueprint of storytelling defined by two facets – comedy and messaging. Thus, making the film an afterthought in its own preserve, a bystander in its own victory parade. 

In this age of dilapidated discourse, Dunki is never given a chance to dissuade it’s detractors. Somehow, the biggest talking point excluded from the discussion is the film itself. Nobody is concerned about the film but Shah Rukh’s hattrick, Hirani’s style and all other optics that doesn’t and shouldn’t matter to either critics or audiences. 

Dunki is a good film dwarfed from greatness by its dated humor and uneven pace.

Hirani and Abhijat Joshi have attempted to let their storytelling flair evolve. This isn’t their archetype toon-turns-to-film tomfoolery outing but a rather try out at a slightly more grave, sprightly style of storytelling.

And with the addition of Kanika Dhiilon to the writing crew, the trio seems to get into groove slowly. This is a new writing team with completely different sensibilities from the one that gave us our mass sweetheart Munnabhai

What this trio falters in is building a coherent and clear universe.

Every story rests on the bedrock of what? Why? How? And occasionally to spice things up, a where? The why in Dunki is never fully addressed.

The four hopeful musketeers want to relocate abroad but their motivations are never clearly defined or understood. A story placed in the 90s, UK couldn’t be the only hopeful hand for fetching greener pastures. The backdrop, core of these characters aren’t thought through and forced into acclimatisation through sloppy humour.

With not much emotional precedence at stake, the eventual thrill-ride doesn’t really enthuse the viewer to invest a pound of emotion or response either. 

Reasons why solely Vicky Kaushal’s character has been raking in rave reviews for its backstory isn’t meddled down by comedy or needless jocular treatment. His portrayal, while bearing it’s own light hearted and faint footed moments, isn’t as caricaturish as the rest.

Hence you feel a stab when his chapter concludes. But couldn’t care less. For the uneven pace of the film lags in depth and rushes in width. The narrative has a inherent hurry to hop to the next moment. Alike an excited child amping to unveil all presents at once.

Which brings us to the central flaw.

The “DUNKI” itself is rushed and clogged.

The whole migration diatribe doesn’t exert enough unrest to latch onto your nerves. Losses don’t count, deaths don’t matter seconds later. All the pace and long run up to eventually deliver a half volley. 

See, Hirani’s body of work mostly consists of character driven films. This is his first plot driven affair where he tries to blend the patented “Raju Hirani” old world charm with a new world gaze. And that just works in parts. The tactic of resolving pressure situations with comedy doesn’t really help the cause here.

The filmmaker’s tried, tested and triumphant trope of injecting the protagonist into a grim and shaky world as a resolute external force, a saviour lacks impetus as Shah Rukh Khan’s character is not author-backed enough.

The angel from nowhere shtick has worn out and run out of it’s novelty period. I would however like to see more of Tapsee Pannu and SRK together, perhaps in a full fledged comedy or romance movie for it is their sincerity and prowess the saves Dunki from being a dud. 

Dunki is a victim of it’s own hype. Hirani is that one class topper, first bencher you don’t expect to flunk. Forget flunk, even a moderate score for him is akin to a failure.

When Virat Kohli had conditioned the nation to him scoring centuries every other sunrise, even his 50s and 60s made him look out of touch.

SRK, Hirani, Kohli, these are folks whose 10% equals rest of the industry’s 90%. So them not going bonkers seems a bit meh and morose but doesn’t make their outing a failed crusade. 

If films like Jawan, Pathaan and Gadar 2 are considered good films in today’s climate, Dunki too deserves it’s own standing. For the stigma that only upbeat, pulsating action will work on big screens is slowly robbing the audiences of variety.

Dunki could’ve been another Hirani Heera if written better but has to settle as a good, one time watch. Atleast Hirani falters by trying something new and not succumbing to his stereotypes. Making Dunki the bullet that Rajkumar Hirani bit to initiate change in his course. 

Funny, how a story about homesickness and homecoming now warrants the maker to find a new home, a new voice and a new Rajkumar Hirani universe. And it’s just a matter of time. 

‘The Archies’ is a fun experiment that would’ve worked better as a series or a live theatre show but doesn’t quite have the “va va voom” for a feature film

Directed by Zoya Akhtar, The Archies is undoubtedly a dream project made with immense love, care and loads of passion.

However, it doesn’t quite live up to the filmmaker’s brand of storytelling. It’s fresh and imaginative, but also dull. It’s subtle and breezy, but also soporific. It’s inspired, but also lackadaisical.

Adapted from the popular American comic book series Archie Comics, the film follows the lives of a young group of friends navigating through some teenage and some “grown-up” troubles.

Set in post-independent India in a fictional city called Riverdale, The Archies welcomes us into world developed by Anglo-Indians filled with love and harmony. The vibrant community is rich in culture, social responsibility, and sustainability.

And this is where the film struggles to find a fine balance between developing a great concept and delivering it in a fresh and nuanced package.

At first, what seems like a typical teenage musical film about childish love triangles and friendship drama in a happy-go-lucky small town, soon takes a strong turn to highlight some essential social issues worthy of debate. But not soon enough.

There are themes of social responsibility, nature preservation, the power of free press and democracy and even a perceptive song about everything driven by politics.

But most of it falls flat due to the lacklustre pacing of the film, especially in the first half and the overly restrained performance which doesn’t do much to provoke any urgency or interest.

Credit where credit’s due: the attention to detail with all the technicalities carefully crafted to build Riverdale in the mid-90s is the real showstopper. From production design to costumes, from styling to choreography, and simple dialogues – it immediately makes the viewer familiar with the world.

Releasing a film like The Archies on Netflix for home viewing was certainly a good idea as it doesn’t offer the conventional “theatrical” zing. However, that does come with the disadvantage of convenience where viewers may be tempted to pause or switch off too soon. I was certainly guilty of that.

The Archies seems to be a fun experiment that perhaps would’ve worked better as a short series, or a live theatre show but doesn’t quite have the “va va voom” for a feature film.

Popcorn Rating –  [3/5]

‘Animal’ by Sandeep Reddy Vanga is a derby of all things evil

We all have an evil within. The difference is extent, not the kind. 

Animal by Sandeep Reddy Vanga is a derby of all things evil. A dry universe where everyone is like broken glass; clear yet edgy. In it, Ranbir Kapoor plays the spoilt brat of a billionaire industrialist, inches of mental equilibrium-short of being the heir apparent.

An openly dysfunctional family, their backdrop is the recipe for conspiracies of the combustible kind. 

Yes, the film is presented as a father-son tough love saga but in the grander schemes of things, it doesn’t matter. We’ll come back to this is in a minute. 

Every filmmaker has a prerogative of making films. Vanga’s latest Animal is a statement made to critics and detractors alike who dismissed his last outing Kabir Singh and it’s polarizing values. Here Vanga is more invested in baffling his self assigned opposition with an action spectacle rather than nosediving into the meat of the conflict.

Vanga seems to have no plans of winning hearts but crushing them with a blade-laden roadroller. Hence, rather than being a saga of the most underrated and complicated relationship in the world of a father and son, Animal becomes 3 hrs+ long crusade of revenge porn. 

It is a world of heightened drama, where emotions are tuned up to twenty. Girl falls for the guy who makes hard passes at her, they make the rare decision of kissing each other at peak of disagreement. The romance here is steamy, compassionate and cranky like a evening person woken up at dawn.

But what the audience fails to comprehend is the nature of communication of such films. When Vanga or any maker present a troubled character like Kabir Singh or this, the undercurrent, outlook or the message is to not be inspired or be one. The unsaid advice is that this is what you shouldn’t be.

Films like Animal are a warning, not a guide.

Moments of a character calling it a man’s world, physically abusing a woman doesn’t normalise but rather warn the audience. 

For Animal at no point empathises with its protagonist. Every new conflict is a facepalm of self, advocating further why the protagonist’s skewed worldview is a bigger nemesis than the nute nomad lurking around the rafters with gunmen and a kitchen knife. The writing is on the wall.

The film is titled Animal  because the character is not be idolised but to be loathed upon. Films as such thrive on the audiences condoning the acts of the protagonist. For every lead character doesn’t need to be the download of a saint but the reflection of an average, vulnerable human sitting either next to us or within.

Whenever films are made on themes and outlooks as wicked and contentious, the ideal approach is to accept them as warnings and not user manuals of life guides. 

The space where Animal completely falls apart is in understanding it’s core. Never through the film does one empathize for the father-son duo as there’s no emotional investment staked into their arc. Vanga doesn’t seem keen on providing any food for thought on a broken relationship and it’s repercussions. He rather uses it as a licence, a gate-pass for toxicity and acidic behaviour for his prime intent appears to be creating impact and intensity with the gore and bloodshed at disposal.

This is not a film that internalises pain or acknowledges the grief sprouting out of it. But rather an exaggeration of the most self defeating response to pain – revenge. And with no high ferocity of emotions involved, you submit yourselves to the one peg that Vanga aces in, throughout the film. Violence. 

Sandeep Reddy Vanga treats his film like a prime time news debate. Pitting two forces against each other, speaking for or at the powers above and making them yell at each other without saying much. For that’s where you stop using rational. Cos when we get angry or emotional, the first thing we do is stop thinking. And when you stop thinking, you start feeling things.

Vanga doesn’t want you to think how gunmen roam freely around Delhi -NCR but wants you to feel the wrath of an unhinged brat grow into a self-destructive monster. And just like a prime time news debate, he keeps the most vital contributor of movie, Bobby Deol’s Abrar Haque on mute. An extended cameo, a sacrificial lamb of a character used as the foundation for possibilities of a franchise. 

The problem with modern day discourse is the evasion and complete bypass of the concept of discretion.

Just like watching pornographic content doesn’t turn one into a sex offender or consuming content on killers doesn’t inspire one to turn into a criminal, watching the story of a misogynist doesn’t turn one into that.

Films of these kind are given adult certificates for grown up individuals are expected to reflections and infections. The silent chuckles on the sexist dialogues and physical abuses in the film are ploys with which Vanga exposes the society in which we live today. He, with every film, promises a painting but sells a mirror.

Just for the fact that Vijay, Ranbir’s character in the film goes roughshod across continents with guns and goons followed by no legal or administrative action against him is enough to not take this film seriously and just witness the slasher drama unfold.

Animal isn’t a film about masculinity or manhood but the delusion of it. Stylised by Harshvardhan Rameshwar’s thumping BGM and Sonu Nigam’s eerily brilliant Papa Meri Jaan, the film is Vanga’s juvenile vendetta against critics and nor a sincere cinematic recital. I reiterate, films as such are warnings. Not life guides. 

Amidst all the kerfuffle, Vanga, the smartest chap in the room, is laughing all the way to the bank by using the oldest trick in the societal playbook. Create a dispute, pull a crowd, make a it a ticketed affair, run thick and green to the bank. Even though it makes him the enemy #1.

Bura Jo Dekhan Main Chala, Bura Naa Milya Koye Jo Munn Khoja Apnaa, To Mujhse Bura Naa Koye. 

We all have an evil within. The difference is extent, not the kind. Sandeep Reddy Vanga’s Animal doesn’t sell out to evil. But rather cashes-in. 

‘Animal’ Review: I’ve never wanted to walk out of a movie theatre faster

Animal is a perfect example of how to make an utterly distasteful, outrageously violent, obnoxiously regressive and illogical film for the sake of entertainment.

And that’s not even the worst part!

Films are, first and foremost, a medium of entertainment. This is where visual storytelling and crisp writing plays a key role to reshape perspectives and challenge ingrained mindsets. It can instigate empathy by inviting viewers to walk in the shoes of characters, fostering a deeper understanding of cultural nuances and relationships.

Here’s where Animal miserably falters as it lacks a coherent plotline.

The premise of the film is set from the opening scene which shows a young boy excited to wish his father, Balbir Singh (played by Anil Kapoor) on his birthday, only to be disappointed by an absent parent who’s too busy to build a successful business empire.

The teasers and trailers leading up to the film’s release indicated the crux of Animal and its protagonist, Ranvijay Singh (played by Ranbir Kapoor) to be based on an unhealthy and traumatic father-son relationship. The negligent father has left a void in his son’s heart, leading to an obsession for validation from the former.

Seems like an interesting plot, right?

However, the film barely touches upon the nuances of a toxic relationship for the viewers to justify the character’s “animalistic” actions. None of the characters are developed enough to understand their journey.

The film is a collection of incidental sequences ranging from slapstick comedy, revenge drama, gory action, and then some, stitched together haphazardly for 200 minutes.

This leads me to another disturbing and awfully problematic aspect of the film – misogyny and casual sexism.

The excessively graphic violence in the film seems more palatable than the vile and irresponsible portrayal of and attitude towards women. Much like other characters in the film, women have zero agency in Animal.

While it can be argued as a work of fiction where the purpose is to perhaps challenge the mindset of the audience, but the fact that a huge section of the audience enjoyed and cheered at the mistreatment towards women was appalling, to say the least.

Not all stories and films have to make a moral point, but they must have some vision and an intention.

What was the vision of the film Animal?

If Sandeep Reddy Vanga’s filmography is any indication, the vision and intention of the film is to create chaos, filth, and push the audience to their limits in the most hostile way.

Watching an overtly macho “alpha male” (as defined in the film as well) misbehaving with women and others, committing heinous crimes under the garb of protecting his family, playing with his big boy toys, and creating havoc without any remorse or consequence is sadly received with immense admiration at the cinemas.

One such sequence is a prime example of careless storytelling when the audience chuckled at Ranvijay’s comment to slap his wife Geetanjali (played by Rashmika Mandanna) for being too controlling, but the same audience gasped when she slaps him.

Is it mirroring society? Perhaps.
Is it responsible storytelling? No.
Was it entertaining? Also NO.

No amount of acting chops, directional prowess and skilfully crafted action sequences justifies making an eye-gouging film like Animal.

The half-baked story, choppy writing and shoddy editing not only makes it unbelievable but also an unbearable watch. It’s all show, no substance.

I’ve never wanted to walk out of a movie theatre faster.

Popcorn Rating – [1/5]

‘The Archies’ Music Album Launch Event Was filled with fun and rock and roll

After receiving an astounding response for Sunoh, Va Va Voom, In Raahon Mein, and the trailer, Netflix’s The Archies added another feather to its glory by hosting a star-studded music album launch event.

The film’s ensemble cast including Dot (Aditi), Agastya Nanda, Khushi Kapoor, Mihir Ahuja, Suhana Khan, Vedang Raina and Yuvraj Menda along with the filmmaker Zoya Akhtar, Reema Kagti, and music team, Shankar-Ehsaan-Loy, Ankur Tewari, Tejas and Shivam Mahadevan unveiled the 16-song album amidst the huge crowd from the industry, media, and influencers.

The gala event kicked off with a tete-a-tete with Zoya Akhtar, Reema Kagti, and the music team Shankar-Ehsaan-Loy and Ankur Tewari. The evening witnessed the cast dancing to the electrifying tunes of ‘Va Va Voom’. Suhana Khan, Agastya Nanda, and Khushi Kapoor danced to the tunes of ‘Asymmetrical’ sung by DOT. Additionally, Ankur Tewari and Tejas gave a smashing performance and had the audience cheering in and crooning along to ‘Choona Aasman’ and ‘Sunoh’, ensuring that the evening became a memorable musical experience for everyone in attendance. The event culminated with the entire cast singing to Plum Pudding. Their infectious energy and stage presence left the audience eager for more, further increasing the excitement for the film. Videos of these performances soon hit the

internet, teasing fans with a glimpse of the musical extravaganza. The highlight of the evening was the unveiling of the song Dhishoom Dhishoom, featuring Dot, Suhana Khan and Khushi Kapoor dancing on roller skates opened to enthralling responses from everyone present.

The album, a 16-track masterpiece, includes ‘Sunoh,’ ‘Va Va Voom’ and ‘In Raahon Mein,’ along with other newly released songs such as ‘Dear Diary,’ ‘Jab Tum Na Theen,’ ‘Dhishoom Dhishoom’, ‘Lonely July,’ ‘Everything is Politics,’ ‘Plum Pudding,’ ‘Yeh Saari Aawazein,’ ‘Choona Aasmaan,’ and ‘Asymmetrical,’ among others.

Director Zoya Akhtar took a moment to share insights into the film’s musical journey. She said, “We are super excited to finally drop the entire album for our audiences. The film is a musical, and the album is unique given the comic book narrative, the 60’s era and the Young adult tone. Shankar–Ehsaan–Loy, Ankur Tewari, Dot, my father, Arijit Singh and Tejas on one album is more than I could have dreamed of. I wanted an album that makes me smile. This one does and I hope the listeners do too.”

The talented trio Shankar–Ehsaan–Loy, also spoke about their experience of creating music for the film saying, “With ‘The Archies’ music, we’ve aimed to create something refreshing for the audiences. The ‘60s music adds a unique vibe, complemented by a talented team of musicians and lyricists. Our personal favourite has to be ‘Plum Pudding’ and we’re excited to see how audiences respond to it and our other songs.”

Composer, Singer, lyricist Ankur Tewar also shared his excitement on the full album release saying, “Working on this album has been an incredibly exciting and collaborative process. I had a blast creating music with a ’60s vibe and collaborating with talented artists spanning generations like Javed Akhtar Sir, Shankar–Ehsaan–Loy and Dot. As musicians, working with Zoya Akhtar was an enriching experience, her clear vision made the entire process quite seamless.”

‘The Archies’ album features collaborations with celebrated artists including lyricist Javed Akhtar and Dot, music composers Shankar–Ehsaan–Loy and singers like Arijit Singh, Ankur Tewari and The Islanders. The film’s music is now available on all streaming platforms and Sony Music’s YouTube channel.

A heartfelt coming-of-age tale set in the idyllic backdrop of the 1960s, ‘The Archies’ is a collaborative effort between Netflix India, Tiger Baby, Archie Comics, and Graphic India. Helmed by Zoya Akhtar, the film arrives on Netflix worldwide on December 7, 2023.

Ranbir Kapoor and Bobby Deol launch ‘Arjan Vailly’ at Burj Khalifa in Dubai

Ranbir Kapoor starrer ‘Animal’ recently took over the iconic Burj Khalifa, towering above Dubai’s skyline. In a larger-than-life and colossal event, the grand event saw the projection of the film’s special cut  on the world’s tallest building, transforming it into a mega canvas for cinematic magic.

Ranbir Kapoor, Bobby Deol along with producer Bhushan Kumar took centre stage in Dubai and joined the sea of fans who gathered to witness this marvel. Co-producers Shiv Chanana and Pranay Reddy Vanga also graced the grand event with their presence. This isn’t a first one though, recently, the film made waves in the heart of Manhattan’s iconic Times Square. The teaser, a dazzling display on the digital billboards of this cultural hub, captivated the attention of onlookers and set the stage for the film’s global presence.

This time around the Burj Khalifa, standing as a symbol of innovation and grandeur, provided the perfect canvas for the larger-than-life narrative that “Animal” promises to deliver and the countdown to the film’s release has never felt more electrifying.

As the song’s extended version also echoed through Global Village, the vision was extraordinary as dancers and fans gathered to form a vibrant and enigmatic atmosphere making it a perfect evening to release the song.

Glimpses of the cast and fans interaction have gone viral as they moved to the bests of the song ‘Arjan Vailly’. The evening ended on a high note as fans got selfies and interacted with the remarkable cast.

The song launch at Global Village was a mix of star power and musical joy, setting the stage for ‘Animal‘ to roar in cinemas with the big release on 1st December.

Animal stars Ranbir Kapoor, Bobby Deol, Rashmika Mandanna and Anil Kapoor in pivotal roles. Bhushan Kumar and Krishan Kumar’s T-Series, Murad Khetani’s Cine1 Studios and Pranay Reddy Vanga’s Bhadrakali Pictures have backed Animal. The film directed by Sandeep Reddy Vanga is in the crime drama genre and promises to take viewers on a thrilling ride on 1st December 2023.

‘Joram’ is all set to make its theatrical release on December 8th

Joram, an Indian survival thriller drama, has already created a buzz on both national and international stages, earning acclaim at various film festivals. With its gripping storyline and outstanding cast, including Manoj Bajpayee, Mohammed Zeeshan Ayyub, Rajshri Deshpande, Tannishtha Chatterjee and Smita Tambe in lead roles, the film promises to deliver an emotional experience. The film even received a standing ovation at its premiere screening in Mumbai.

The immersive poster release with a motion logo along with the powerful teaser track sets the stage for an emotionally charged rural experience that will captivate audiences.

Directed, written, and crafted by Devashish Makhija and produced by Shariq Patel, Ashima Avasthi Chaudhuri, Anupama Bose, and Devashish Makhija.

The film stars Manoj Bajpayee and Mohammed Zeeshan Ayyub, under the cinematic vision of Piyush Puty and the editing mastery of Abhro Banerjee. The soul-stirring music is composed by Mangesh Dhakde. A collaborative effort between Zee Studios and MakhijaFilmJoram is set to become a cinematic milestone, eagerly awaited by fans and critics alike and is set to release on 8th December.

‘THE ARCHIES’ TRAILER BRINGS TO LIFE THE ’60S, REIMAGINED BY ZOYA AKHTAR

Netflix India today launched the much-anticipated trailer of ‘The Archies’, a Zoya Akhtar spectacle produced by Tiger Baby, Graphic India, and Archie Comics, that transports the audience to the whimsical world of 1960s Riverdale, India. The trailer unfolds a musical narrative led by seven charming characters from the beloved Archie comics, steering through the retro alleys of love, friendship, and youthful aspirations.

Earlier glimpses into the world of ‘The Archies’ were provided through a teaser, engaging character posters, and the catchy tunes of “Sunoh” and “Va Va Voom.” Each element presented a doorway into the quaint yet vibrant world of Riverdale. With the release of the trailer, the door swings open wider, unveiling a deeper glimpse into a narrative filled with music, camaraderie, and a quest to make their voices heard. The trailer signs off with a profound message – ‘You are never too young to change the world’, leaving audiences curious and yearning for the full narrative to unfold.

Speaking about The Archies trailer, Director Zoya Akhtar shared, “Having spent a lot of my childhood  living in an Archie Comic, I’m thrilled to introduce Riverdale to this generation.

The Archies. (L to R) Yuvraj Menda as DIlton Doiley, Khushi Kapoor as Betty Cooper, Mihir Ahuja as Jughead Jones, Suhana Khan as Veronica Lodge, Agastya Nanda as Archie Andrews, Dot as Ethel Muggs, Vedang Raina as Reggie Mantle in The Archies. Cr. Courtesy of Netflix © 2023

The characters are iconic, their teenage life innocent, the world simpler, a time when less was more. Archie Comics, Netflix, Tiger Baby and Graphic India were in complete sync and wanted the adaptation to be as wholesome as the original comic was. It’s clean young adult content and was very fresh for Reema and me to work on. It’s also very exciting that a global IP chose the India film industry to make its first feature. Excited to get it out there.”

Adding onto that, Monika Shergill, Vice president for Content at Netflix, shared, “The Archie comics, with their timeless charm and universal theme of friendship was a loved IP to adapt to the Indian cultural tapestry. We set out with the ambition to make a live action film with an Indian twist, and Zoya and Reema were the perfect choice to bring the story to life. They are incredible storytellers and have made a film full of colour and heart, fantastic characters and toe-tapping songs. The Archies is truly a family entertainer with a touch of delicious nostalgia.”

The story of ‘The Archies’ is not just a tale to be told, but an experience waiting to be lived, releasing exclusively only on Netflix on December 7, 2023.

Of movies, myths, and masses – Films change nothing in the society besides fashion, communication slang and beauty codes

Kisi ko kuch nahi pata. Sab andhere mein teer maar rahe hain (No one knows anything. We’re all just shooting in the dark). Here’s part 2 of my take on the evolving business of entertainment (Part 1 here).

Recent trends followed by the earth-shattering reception to Pathaan and Jawan suggest how it is the era of masala and mass entertainers and everything else is conducive for the digital space. Even numbers suggest the same. But, numbers, for their design, will always tell you what is clicking in the market and not necessarily what would click for you.

What’s bugging modern Indian cinema like a parasite aren’t solely the clouded marketing minds but the elitist mentality of a select group of the audience. The part that has given rise to content shaming.

The cool kids club that prefers every piece of content to be grave, dark, morbid and call it artsy. Yes, the anti-mainstream lobby.

What these self-assigned feudal lots should understand is that every film doesn’t need to be a thespian’s treasure trove. People watch cinema for primarily two reasons – A) as a passion B) as a recreational activity.

While the ones actively chasing it as a passion will always subconsciously examine and learn from every film, the common moviegoer, the pedestrian will always watch a movie for either an entrance to a new world or escape from the real one they live in. It is always the well off, privileged lot without real world problems that sets off to find problems, pain and suffering through content since they don’t have to go back home to a grim reality.

The average Indian too wants to be moved by cinema. But they don’t want counselling. Which leads us to the biggest roadblock that cinema faces in this modern, civil society.

Message: Humari film mein ek strong message hai.

The most blatant and oblivious display of the holier than thou approach. Here’s a kicker. Films change nothing in the society besides fashion, communication slang and beauty codes.

People didn’t go and grab a hold of Manu Sharma in the Jessica Lal Murder Case after watching Rang De Basanti, 3 Idiots didn’t stop student suicides and Jawan didn’t end jingoism and bigotry in the country.

Films, at best can present an outlook that one could relate with. That’s what resonates with the audience. Everything else is either an unintentional passing of the bias one has been programmed with or clear propaganda.

We must understand and accept that India is a cinema loving country and not a cinema literate one.

Watching films is still the fifth or sixth or even least important activity for most people.

Reasons why, even a mammoth blockbuster in this nation of 140crore+ people can only manage 2-3cr footfall. Yes, the viewing habit and patterns have evolved. But change is a slow and painful process.

Change must eventuate from grass-root levels. Better literacy, education, and personal development will lead to overall better decision making and preferences. And a refining and reformation in demands will automatically rechristen the quality of supply.

To conclude, I reiterate, none of us know exactly what is wrong or right for the business. Everything is running on fudged numbers, prejudice, and assumptions.

Take me for the lack of a better example. The amount of strong opinions I have on these things, I should’ve achieved a lot as a creator. My supposed clarity of thought should’ve placed on a lofty place in the industry. But that’s not how it works.

Opinions are good for discussion and nothing beyond. While I might have the taste for all things good, I still don’t possess all skills. Maybe temperament, people management, inability of brown nosery, anything must be adequate. And the harshest truth of the game is – taste and skill grow at different paces. It’s not just me. It is all of us. On the same curve. But on different ends. Lost in the right direction. Trying to make sense of it.

Kisi ko kuch nahi pata. Sab andhere mein teer maar rahe hain.