Stories

‘Satyaprem Ki Katha’ is an example of why good trailers are important. A brave film failed by its gimmicky treatment.

Satyaprem Ki Katha is an example of why trailers are extremely important as a window to the film; If they’re not unique or exciting, you’ve lost your audience well before any gimmicky pre-release promotional strategies.

That was my sentiment until I watched Satyaprem Ki Katha and boy, was I pleasantly surprised.

What seems like a silly rom com, with a starry-eyed good-for-nothing boy falling for a popular rich girl, is a progressive film touching upon some serious social issues that should come with a trigger warning.

With some brave and sensitive subjects being explored in the film, it’s a shame that the makers chose to promote only the fluff that offered nothing new.

I understand the safe approach, but it almost disrespectful to the audience’s sensibilities and capacity to appreciate delicate subjects such as consent, suicide and more.

The same goes for the treatment of the film – it never spends too long in moments of agony, jumping from serious to romance to humour and even borderline slapstick in places.

Without giving away too much, here’s my take on the film and its narrative arc:

Set in Gujarat, India, Satyaprem Ki Katha opens with a song introducing the “Gujju Pataka” Satyaprem or Sattu (Kartik Aaryan), followed by showing us his world, and his desperate desire to get married. Cut to, flashback to another song introducing Katha (Kiara Advani) performing at a Garba night where Sattu falls in love at first sight.

The exposition of the film takes over an hour that is nothing to write home about – basically covering most of what we see in the first one minute of the trailer.

There are several rising actions in the first act pushing the story along, but none that reveal the true nature of the subject… until the second act.

After much lingering, choppy screenplay, and lazy dialogues we arrive at the crux of the film – a traumatic, distressing reality that breaks your heart. Again, something I wish was at least hinted at in the film promotions.

What follows is a (slightly) preachy yet important and relevant portrayal of patriarchy, trauma, relationships, friendship, and love.

Speaking of performances, lead actors Advani and Aaryan own their characters with all its shades. Watch out for the scenes when Katha finally breaks down while reliving her ordeal and Sattu confronts the culprit/s. It’s heartrending.

The supporting cast of Gajraj Rao as the friendly father, Supriya Pathak as the nagging wife and mother, and Siddharth Randeria as regressive sinister patriarch strengthen the screenplay. Unfortunately, Shikha Talsania as Sattu’s sister is wasted and completely side-lined during the course of the film.

Directed by Sameer Vidwans, the subject of the film is its USP. However, the poor writing and bumpy narrative is its weakness. It picks up and drops at several points overstretching the runtime, which tests the patience of the viewer.

Each time a conflict comes to a resolution, the arc dips into another action and reaction cycle.

Overall, Satyaprem Ki Katha is a brave film failed by its gimmicky treatment. It dares to be brave and deserves a watch with the family.

Popcorn Rating – [3/5]

PS – Pasoori remake is blended rather seamlessly in the film, but it’s still quite unnecessary.

Prime Video Announces Worldwide Premiere of Bawaal in July

Prime Video announced the global premiere of the highly anticipated film Bawaal, to be released exclusively on the streaming platform in July.

Bawaal is a love story by Sajid Nadiadwala’s production banner Nadiadwala Grandson Entertainment in collaboration with Ashwiny Iyer Tiwari and Nitesh Tiwari’s Earthsky Pictures.

Directed by the much acclaimed Nitesh Tiwari, Bawaal features Varun Dhawan and Jahnvi Kapoor who will be seen on screen for the first time together.

“Prime Video is absolutely delighted with the opportunity to take one of the country’s most
renowned directors, Nitesh Tiwari’s labor of love Bawaal to audiences in more than 200
countries and territories with a worldwide launch,” said Manish Menghani, director of content
licensing at Prime Video, India.

Bawaal is the first film from Nadiadwala Grandson Entertainment to premiere directly on Prime Video globally, and we thank Sajid for trusting us with this very special film. Bawaal is an extraordinary story with universal appeal, powered by brilliant performances by Varun and Jahnvi. Set in the heartland of India, the gripping narrative takes viewers on a never-seen-before journey through Europe. We believe that a film that is rooted in India but has a global appeal deserves to reach customers not just in India, but all across the world. We cannot wait for Prime Video audiences to enjoy this beautiful film.”

Producer Sajid Nadiadwala said, “Bawaal is a very special film for me, and one of my most
ambitious projects. It has been an absolute joy to produce this film which has been directed by
my most loved filmmaker Nitesh Tiwari with Varun and Jahnvi giving their very best, in their first
film together. I am very proud of Bawaal, and I am thrilled to announce its worldwide premiere
on Prime Video this July. I am excited by the prospect of this film breaking down the barriers of
geographies and reaching audiences in more than 200 countries and territories simultaneously.
This story deserves a grand worldwide premiere and I am delighted to have joined forces with
Prime Video which has an incredible global reach.”

Director Nitesh Tiwari added, “Shot across three Indian locations and five European countries,
Bawaal has a captivating storyline, dramatic visuals and absolutely amazing chemistry between
the lead talent Varun and Jahnvi. I believe that the worldwide premiere on Prime Video will help
us take Bawaal to audiences in India and across borders. We have worked with immense
passion and commitment to bring this film to our audiences and now we can’t wait to hear their
reactions.”

From ‘Aligarh’ to ‘Haddi’, celebrate a Pride Month with ZEE5 Global

Step into a vibrant kaleidoscope of love, acceptance, and empowerment as ZEE5 Global presents a sensational cinematic celebration for Pride Month!

From heartwarming tales of self-discovery to gripping narratives that demand justice, here are 6 movies that celebrate and touch upon the lives and challenges of the LGBTQIA+ community.

The Married Woman

Relationships can bloom in the most uncanny circumstances. Romantic drama series, The Married Woman starring Ridhi Dogra, Monica Dogra, Suhaas Ahuja, and Imaad Shah, depicts this when an ordinary, dutiful homemaker on a journey of self-discovery crosses paths with an unconventional artist and realizes what she has longed for her entire life.

Aligarh

When one’s identity becomes a reason for society’s scorn, the world can be scary. Hansal Mehta’s critically acclaimed Aligarh starring Manoj Bajpayee explores a unique friendship that blooms when a professor of Marathi at the famed Aligarh Muslim University gets suspended on the grounds of morality. However, fighting for him is a journalist who wishes for justice and a silver lining.

Seasons Greetings

Exploring motherhood, loneliness, and a secret in the form of a missing partner, Seasons Greetings featuring Celina Jaitly and Lillete Dubey, delicately shares a story of childhood friendship blooming but then taking a turn.

I Am

Capturing relationships and their strains, critically acclaimed director, Onir’s I Am, is a National Award-winning anthology film. The movie explores four stories of single motherhood, displacement, child abuse, and same-sex relationships through moving performances. The movie features a power-packed cast list that includes Juhi Chawla, Manisha Koirala, Rahul Bose, Nandita Das, Anurag kashyap, Purab Kohli, Radhika Apte and others.

His Storyy

A marriage may not always be what it seems on the surface when betrayal guides it. The drama series, His Storry featuring Mrinal Dutt, Satyadeep Mishra and others, explores a unique marriage where a homemaker’s world comes crashing down when she discovers that her husband is having an affair with another man.

Haddi (upcoming)

For all movie enthusiasts, an all-new title to look forward to on ZEE5 Global is, Haddi. Exploring the intricacies of transgender relations with an exciting story of one man’s rise to power, the upcoming film, starring Nawazuddin Siddiqui, will be a riveting watch that talks in depth about the transgender community.

Apple Vision Pro is about disrupt the entertainment industry

You must’ve seen the launch of Apple Vision Pro last week, and there’s no doubt that it’s going to be the new cool gadget everyone’s going to want to get their hands on – even though the pricing will cost you an arm and a leg… and a kidney.

I watched the 9-minute demo, which is fascinating, but it also got me thinking. How will this mixed reality, or MR device, disrupt the media industry, again.

The business of entertainment has already gone through a massive disruption with the rise of streaming platforms, and it’s use especially during the pandemic and lockdown, which caused a significant shift in consumption habits.

These days, filmmakers are struggling to simply recover their costs because the traditional monetization methods and traditional revenue streams such as ticket sales aren’t as efficient anymore.

… and that’s why I think the industry is at the brink of another disruption.

The emergence of Extended Reality (XR) headsets such as Apple Vision Pro (and apparently Lenovo and HTC launched similar headsets before the WWDC 2023 already) are going to change the game. And I think filmmakers and production companies should really become forward-thinking to apply the experience into the mix.

I’m not a technical expert so I won’t get into that, but here are some ways this innovation can change the entertainment world:

Theatrical viewing

Audience have already moved on quite a bit from theatrical viewing to home viewing, thanks for OTT platforms. And now Vision Pro can provide a similar immersive experience with the option to watch content on a huge screen, with surround sound and the theatre-like ambience – all within the comfort of your home.

All the more reason why producers and distributors would have to start thinking outside the box because consumer habits would evolve again, further affecting the economics of the business.

In-built 3D camera

Currently, Apple Vision Pro will allow you to capture photos and videos and “relive a memory” as they said in 3D. But who’s to say the device can’t be used to revolutionise the whole filmmaking process in the future?

With a click of button, you might be able to shoot high-quality videos from the audience’s point of view, and convert it into a film. This will massively reduce labor, equipment cost and its handling.

Much like how movies are made on an iPhone now.

Television sets

You can turn your living room into a movie theatre without the burden on owning a 10-feet wide TV screen. The XR device will allow you to access the apps from your phone and enlarge it for a better, crisper viewing experience.

So, if you have Netflix on your phone, you can simply pull up a film on it and watch it in a home theatre style setup through Vision Pro, minus the idiot box.

Once we start doing that, do we even need TVs anymore?

Obviously, they won’t go obsolete overnight given that the headset limits the option of group/community viewing, but that could change in the future.

The possibilities don’t end there though.

The innovation could very well be used for immersive live experiences blended with spatial computing, such as concerts, fashion shows, major sporting events. Therefore, public would not only watch them through the XR device but also virtually attend live events using their avatars.

I’m sure Apple will use the first generation of Vision Pro to test the waters, and tweak and improve its feature along the way.

There are some disadvantages and drawbacks to the product, starting with the steep cost, risk of computer vision syndrome or screen fatigue, its design – not sure how the headset will adapt for people who wear glasses (like myself).

Count Abdulla is Releasing on ITVX on 15th June

Presenting the poster for ITVX’s forthcoming British Muslim comedy, Count Abdulla. The series, which will be releasing on 15th June 2023, follows Abdulla Khan – a mid-twenties British-Pakistani Muslim doctor stuck in an identity crisis, caught between his religious mother and his secular, hedonistic friends. But when Abdulla is bitten by a vampire he suddenly becomes the outsider’s outsider. Arian Nik (The Bay) is cast as Abdulla Khan alongside Jaime Winstone (Four Lives) as Kathy.

The series also includes: Nina Wadia (Goodness Gracious Me), Manpreet Bambra (Funny Woman), Jaime Winstone (Four Lives), Sia Alipour (The Sandman), Rishi Nair (Hollyoaks), Mariska Ariya (The Good Karma Hospital), Robert Eades (Ted Lasso), Moe Bar-El (Tehran), Jonny Green (It’s a Sin), Sophie Reid (Game of Thrones), Demmy Ladipo (We Are Lady Parts), Priya Davdra (EastEnders) and Nikkita Chadha (Marvel – Eternals).

This new 6×30 comedy series is written by Kaamil Shah and directed by Asim Abbasi (Churails). Count Abdulla is a Fudge Park production, produced by Hussain Casey Ahmed (Afterlife), with executive producer Phil Gilbert (White Gold).

Zara Hatke Zara Bachke – Film Promotions Gone Wrong

If you’ve watched the trailer of Zara Hatke Zara Bachke (ZHZB) and are planning to NOT watch the film – I want to speak to you.

Vicky Kaushal and Sara Ali Khan starrer, ZHZB is releasing soon and you must have seen the two actors making public appearances across India and around the world – at shops, restaurants, religious places, in rickshaws, iifa 2023 and even at the IPL finals in Abu Dhabi.

But has all of that convinced you to buy the ticket for the film?

No? Why?

Because it’s everything we’ve seen and experienced countless times before – how is this marketing strategy different from the rest? It’s not!

So, I thought what could’ve been a better and a more unique marketing and promotional strategy that’s not only relevant to the film’s subject, but also utilises the story and its characters for a more memorable and engaging experience.

Let’s break it down, shall we?

Background:

The film focuses on the lives of a young Indian middle-class couple, Saumya and Kapil who, despite being madly in love with each other, decide to get a divorce. Following the trailer, we see them navigate the process and challenges … and the second trailer basically gives away the whole story but let’s stay on track.

Content Strategy:

One of the critical elements highlighted in the trailer are the families’ involvement and their distress upon hearing about the divorce.

They are obviously a key factor  pushing the narrative so why not utilise their characters for promotions.

Idea 1: Family Reaction

Launch a series of short videos of each family member in the film, talking about Saumya & Kapil’s divorce. Each character will offer a different perspective on the couple and perhaps even provide tips on how to manage the situation.

Idea 2: Video Diary

Since the film follows the journey of the couple from being madly in love to heading for a divorce, launch a series of short videos of Sara & Vicky, or Saumya and Kapil separately, talking about their point of views – almost like a video diary leading to the release of the film (or “divorce”).

Going by the trailer, both their characters are quirky with distinct personality traits that could be entertaining.

Idea 3: Couple’s therapy

I thought this could’ve been an obvious one – couples don’t simply head for a divorce, they try to make it work before all else fails.

So, piggybacking on the previous idea, design a video series of couple’s therapy sessions with Samya (Sara Ali Khan) and Kapil (Vicky Kaushal) as a light comedy drama promotional campaign.

And to make it even more interesting, the therapist could be, none other than Mr. Pankaj Tripathi (who’s also narrator in the trailer) – you can go back and check the first trailer.

As a viewer, I would’ve enjoyed any of those strategies a lot more than the run-of-the-mill pre-release tactics.

What do you think?

The Asian Achievers Awards celebrate its 21st year – nomination deadline approaching soon

The nominations deadline for the UK’s most prominent and longstanding celebration of
British Asian achievement across multiple fields is fast approaching, on 6 July.

South Asians in the UK today occupy leadership positions across a range of fields, including
politics, business and civil society. The Asian Achievers Awards continue to recognise the outstanding work of such individuals within the South Asian community.

This year’s Awards will take place on Friday 15th September 2023 at the prestigious London
Hilton on Park Lane. The event is organised by global advisory firm EPG in partnership with
Asian Voice and Gujarat Samachar.

Last year, the Awards paid tribute to Her Majesty The Queen Elizabeth II, with Dame Arlene
Foster DBE PC, former First Minister of Northern Ireland, leading the tribute with a one-
minute silence.

The evening was hosted by actor Nitin Ganatra OBE, and entrepreneur and documentary
filmmaker Deana Uppal. It welcomed celebrities, public figures and dignitaries including Love
Island contestant Priya Gopaldas; TOWIE stars Dani Imbert and Junaid Ahmed; comedian,
Tez Ilyas (Man Like Mobeen); actors Raj Ghatak, Nisha Aaliya and Yanick Ghanty; music
artists Bambi Bains, Rumer and H Dhami; Premier League presenter Manish Bhasin; former
Miss England Hammasa Kohistani; Deputy Mayor for Business for London Rajesh Agrawal;
Founder and Chairman, Vitabiotics Dr Kartar Lalvani OBE; Founder and Chairman of Lyca
Subaskaran Allirajah, and lead researcher for the COVID vaccine from the Oxford Vaccine
Group, Maheshi Ramasamy.

Now in their 21st year, The Asian Achievers Awards are recognised as the most prestigious and longstanding celebration of the leading figures of the UK’s South Asian community and
their achievements, initiated by public nominations.

There are ten categories available for nomination, including: Business Person Of The Year,
Lifetime Achievement Award, Uniformed And Civil Service, Media, Arts And Culture,
Community Service, Sports Personality Of The Year, Professional Of The Year, Woman Of
The Year and Entrepreneur Of The Year.

Former Prime Minister Liz Truss said: “This event is always a fantastic reminder of the
tremendous contribution that the British Asian diaspora have made to the United Kingdom,
and I am pleased to celebrate that alongside you.”

Leader of the Labour Party Sir Keir Starmer said: “British Asians are a driving force
behind the much of the social, cultural and economic innovation we see in Britain today. You
represent so many of the values that help our communities thrive – inclusiveness, hard work
and ambition to name a few.”

In the last edition, more than 500 nominations were received, from which the judges
shortlisted four per category, evenly divided between male and female candidates.
Members of the public can nominate change-makers in the community they deem worth via
the awards website at asianachieversawards.com. Strictly no nominations after the deadline
on 6 July will be accepted.

London Indian Film Festival Mini-Season Launches From 22nd June

This year, UK and Europe’s largest South Asian film festival, takes place at the prestigious BFI, Barbican (London), and MAC (Birmingham). The London Indian Film Festival and Birmingham Indian Film Festival presents a selected season of films and shorts premieres in June, with a larger programme returning in September across the UK.

The exciting June season, supported in London by the Bagri Foundation, includes the European premiere of multi-starrer The Storyteller directed by Ananth Mahadevan on 22nd June at BFI Southbank and 23rd June at MAC Birmingham. This sumptuous film is based on the writings of Satyajit Ray and includes charming performances from Indian arthouse stalwarts Paresh Rawal as a struggling writer with Adil Hussain and Tannistha Chatterjee amongst the glittering cast, presented by Jio Studios. Cast and crew Q&A expected.

Winning awards at Toronto International Film Festival and Palm Springs International Film Festival high-impact documentary To Kill A Tiger comes to the UK, with the harrowing, but ultimately hopeful story of a village teenager and her loving father, who fearlessly take on their society, demanding justice, when the young woman is attacked by a group of men. A Q&A with director Nisha Pahuja is expected.

A special showcase at the festival are new British Asian movies including a special preview of comedy drama The Effects of Lying prior to its ITVX release, with an all-star British cast including Laila Rouass, Mark Williams, Navin Chowdhry, Ace Bhatti and Bhasker Patel. Following on its heels is our ever popular platform of Brit-Asian shorts showcasing new and emerging film talent from around the UK. Expect a lively panel debate with British filmmakers.

Director N Padmakumar (A Billion Colour Story) returns to the festival with the super-cute love story Max, Min & Meowzaki (world premiered at Busan). This charming film is a must for all cat lovers and fans of anime.

The European Premiere of US documentary Call Me Dancer directed by  Leslie Shampaine and Pip Gilmour is a live-your-dreams film charting the journey of Manish, a charismatic teenage street dancer from Mumbai, who dreams of entering the world of ballet against the wishes of his struggling parents.

The compelling debut feature of director Siddharth Chauhan, Amar Colony uncovers the secretive and connected lives of residents in a dilapidated apartment block in a small hill town in the lower Himalayas, unveiling sexual desires and emotional desperations.

The festival is delighted to present a special classic showcase at Barbican of two award-winning features of director Deepa Mehta and starring actor Nandita Das, Fire and Earth, followed by panel debates.

Completing the June in-cinema season is the festival’s most popular annual shorts programme Too Desi Too Queer, which will include the world premiere of documentary Discovering Kali – 25 years of the Legendary Club, charting the ascent of the British Asian LGBTQIA+ scene.

Alongside the cinema season the festival are presenting a range of shorts packages online on BFI Player from 22 June.

The main film festival in London, Birmingham, Manchester, and Leeds will take place between 7- 14 September and is expected to showcase premieres of features, documentaries and shorts, as well as new South Asian series, gaming and XR.

For more information on the festival check out www.londonindianfilmfestival.co.uk and www.birminghamindianfilmfestival.co.uk

‘The Color Purple’ is about the extraordinary sisterhood and an unbreakable bond

Warner Bros. Pictures invites you to experience the extraordinary sisterhood of three women
who share one unbreakable bond in The Color Purple. This bold new take on the beloved
classic is directed by Blitz Bazawule (Black Is King, The Burial of Kojo) and produced by
Oprah Winfrey, Steven Spielberg, Scott Sanders and Quincy Jones.

The Color Purple stars Taraji P. Henson (What Men Want, Hidden Figures), Danielle Brooks
(Peacemaker, Orange Is the New Black), Colman Domingo (Ma Rainey’s Black Bottom, Fear
the Walking Dead), Corey Hawkins (In the Heights, BlacKkKlansman), H.E.R. (Judas and the
Black Messiah, Beauty and the Beast: A 30th Celebration), Halle Bailey (The Little Mermaid,
Grown-ish), Aunjanue Ellis-Taylor (King Richard, If Beale Street Could Talk), and Fantasia
Barrino (in her major motion picture debut).

The screenplay is by Marcus Gardley (Maid, The Chi), based on the novel by Alice Walker
and based on the musical stage play, book (of the musical stage play) by Marsha Norman,
music and lyrics by Brenda Russell, Allee Willis and Stephen Bray. The executive
producers Alice Walker, Rebecca Walker, Kristie Macosko Krieger, Carla Gardini, Mara
Jacobs, Adam Fell, Courtenay Valenti, Sheila Walcott and Michael Beugg.

Joining director Bazawule behind the camera are director of photography Dan Laustsen (John
Wick: Chapter 4, The Shape of Water), production designer Paul Denham Austerberry (The
Flash, The Twilight Saga: Eclipse) and editor Jon Poll (Bombshell, The Greatest Showman).
The choreographer is Fatima Robinson (Coming 2 America, Dreamgirls) and the costumes
are designed by Francine Jamison-Tanchuck (Emancipation, One Night in Miami…). The
music supervisors are Jordan Carroll (The Greatest Showman, Godfather of Harlem) and
Morgan Rhodes (Space Jam: A New Legacy, Selma); the music is by Kris Bowers (King
Richard, Green Book); and the executive music producers are Nick Baxter (Babylon, CODA),
Stephen Bray (Respect, Juanita) and Blitz Bazawule.

Warner Bros. Pictures presents a Harpo Films Production, an Amblin Entertainment
Production, a Scott Sanders Production/a QJP Production, The Color Purple. It will be
distributed worldwide by Warner Bros. Pictures.

The Color Purple will be released across the UK and Ireland on January 26, 2024