Stories

‘Vikram Vedha’ is a delectable and slurpy proposition for India’s working class audience

Choice. A concept you need to elude yourself from while watching Pushkar – Gayatri’s Hindi iteration of their slobberknocker offering from half a decade ago.

To gauge Vikram Vedha objectively, you need to treat it as a standalone.

Set in the heartland of our nation Uttar Pradesh (UP), the film oscillates between the underbellies of Kanpur and Lucknow. A nefarious gangster Vedha (Hrithik Roshan) is on the prowl, sneaking through the fingertips of police like sweat trickles through the neckline.

All until he voluntarily surrenders himself to them and what ensues thereon is the tussle of power and moral perplexity.

Alike the story’s inkling towards they grey matter, cinema in today’s world has evolved beyond the realms of good or bad. To understand an offering meticulously, one has to acknowledge the fact that every film comes with its own share of upsides and shortcomings.

No film is entirely abysmal as long as the trailer tickers don’t prompt you to leave your brains at home. Even the worst of content pieces carry some redeeming qualities.

The recent release Brahmastra Part One: Shiva despite of being a steadily plain fantasy film had its own moments of grandeur and exhilaration to balance the experience. Vikram Vedha, too, has its own cart of goods.

It is a rider film. A mainstream project designed to draw money in a state of economic flux of the film industry. It is a visual feast mounted atop the shoulder of tested crowd-pullers like Hrithik Roshan and Saif Ali Khan to expose a new flair of cinema to a wider audience and see if the remake trial and error method could bear fruits and forge new creative gold.

That’s why you remake stuff. To try new mechanisms in front of a different addressable market.

Vikram Vedha mostly succeeds on the showboarding and pageantry, with whistle-worthy moments galore in the film to entice the galleries – the major chunk of moviegoers whose monies make or break a film’s business potential.

The works fine and seamlessly for the people who avail cinema as a recreational service. Folks who grind the week under God’s hot sun, meddle with personal conflicts everyday and want an escape on a weekend from the otherwise mundane and testing life.

Vikram Vedha is a delectable and slurpy proposition for India’s working class audience. The machismo, the high-speed entrances, exits and confrontations, dialogue-baazi et al.

The film comprises of all elements that a 2 Bade Hero Wali Picture is expected to flaunt. In that parlance, Vikram Vedha is a completely satisfying watch and superior to most other actioners released over the years.

Contrary to the recently revered overboard style of action, this action flick has controlled, slick and uber stylistic action sequences. If you roared watching Dhoom 2, Race and Don, quite likely that the single screen conditioning in the child within will be content to the brim.

The portion of the audience Vikram Vedha might struggle to satisfy are the cinema enthusiasts. The ones on social media and OTT, who’ve grown up watching bangers after bangers from the Hindi film industry and has evolved exorbitantly in taste now. The relatively smaller and harder to please portion of the market that is rapidly growing in number courtesy being the youngest population in the world. This portion of the audience is far more hungrier for challenging content and believes in calling a spade a darn effing spade.

For this demographic, Vikram Vedha falters on certain levels.

Right off the bat, it isn’t rooted enough as a story. An idea that originated and was designed for Chennai has been transported to UP by makers who seemingly aren’t very well versed with the culture of the region.

Alike many predecessors, Vikram Vedha treats the dialect rather casually. The Kanpuriya and Lucknavi lehja are spoken in a very caricaturish tone. Every other word has a “wa” added needlessly – bandookwa, junglewa, shatakwa. You get the drill.

This film, too, fails to understand that kathit and likhit dialect sound starkly different. But weirdly enough, this time around, Hrithik Roshan’s dialect doesn’t sound overboard and suits his mad-hatter character. Saif Ali Khan’s Vikram is to be excluded from this list of errors as his hold on the language is bang on. Perhaps his ancestral roots play saviour here.

A major downer for Vikram Vedha is it’s controlled aggression. A story boiling with rage, travesty and personal turmoil, it never completely lets go of the carnage and holds back a lot of venom.

A film of such sort where no character is black or white, where morality and moral high grounds are non-existent, the ordeal should’ve been afforded the license to be tenfold acidic rather than being philosophical and romantically nonchalant.

Which steers us to probably the biggest and gravest pitfall for the film. The performances. The supporting cast has fashionably tanked in this film. Everyone except Satyadeep Mishra has been wasted with the lacklustre material.

Since the story doesn’t organically blend and belong to its universe, the subplots seem rushed, phony in connotation and hence rob the film of the emotional investment and consequent impact desired.

While Vikram Vedha scores maximum as a stylishly shot and packaged film, the lack of depth in screenplay and dialogues choke out its incredible possibilities. A neo-noir film clad with expositions, the performances never reach the imperative impetus of mind bending internalisation. If only the writing could’ve tried to break through and not fit in.

Vikram Vedha is enjoyable because of its leading men. Hrithik Roshan and Saif Ali Khan and visibly having a ball out there. We meet Roshan after almost four long years and the hazel eyed wonder-boy from our childhood. A man who seems to be owning his essence way more than before.

Presented like a rugged Tom Ford megamodel, Vedha is a fun ride because the actor playing it is having joy playing a mad-hatter.

Saif Ali Khan, over the past two decades has metamorphosed as one of the most evolved actors in the industry and no complaints from him either.

These two men made the most out of already iconic characters and they don’t even remind you of R. Madhavan or Vijay Sethupathy in either light. That’s a victory for both parties.

The music is surprisingly forgettable. The trio of Vishal – Shekhar – Hrithik have given us Bang Bang, Ghungroo and the duo of Hrithik Roshan – Ganesh Hegde have given us the timeless It’s Magic and Let’s Party. They miss the beat this time. But watching a gangster dance isn’t much of a viewer demand either. So, that can be given a pass.

To understand Vikram Vedha in a nutshell, we have to flip a page from the pro-wrestling playbook. We all have grown up watching WWE. It’s primarily a combat sport, where athletes hitting the superkick are galore. But only Shawn Michaels turned the superkick into the Sweet Chin Music.

For he made it into a moment, blended his move into storytelling. That’s why no matter how good a wrestler is, you remember those who create moments. ‘Cos you remember those, who made you feel something.

Vikram Vedha has a great arsenal of moveset. All it needs is to blend the moveset into storytelling. A tale inspired by many tales of Betal Pachsi, Vikram Vedha is enjoyable and passable enough to grow into a franchise. Go all in balls out, own its skin and dive deep into the madness.

Pushkar – Gayatri are gifted makers and a massive credit to the Indian film industry. They deserve boatload more such opportunities.

Aur kasam bata rahe hain, aisa kar diye toh agli baar gadar mazaa aayega aur tajjaub bhi hoga.

Watch the exclusive interview with Pushkar-Gayathri here:

‘Brahmāstra’ : A film confused between its international style and ethnic roots. It isn’t a bad film by any stretch of imagination… It is an extremely shaky start

Imagine yourself at a wedding buffet. You stride along with your plate, glancing down every dish at disposal. All of them seem lip-smacking. Your taste buds want to relish it all but your plate can fit only as much. Quite likely that you’d give some items a pass. That plate in your hand is the range. And that buffet, Brahmāstra.

In the trail of being extremely palatable, the Ayan Mukerji magnum opus becomes a prey of narrative overload. A film so desperate to achieve magnanimity, Brahmāstra writes cheques that its material can’t cash. It’s like that rushed mail you shoot to your team and forget to add the attachment.

In a nutshell it’s the origin story of a chosen one unlocking his relationship with powers seeped deep in India’s mythology. Inspired by Asoka’s 9 Unknown Men, the protagonist Shiva has a correlation with a clan of advanced humans named ‘Brahmansh.’

His fate, fears and feat interwoven with this clan and the diatribe that ensues resultant. That’d be a spoiler free logline of the film – He who finds his day of reckoning. And that’s what strangleholds this otherwise ambitious venture.

Still from Brahmāstra

The world building of Brahmāstra is incoherent.

Everything is too conveniently placed for the “Hero” moments.

Characters enter and vanish from the story without serving much purpose. A relationship is formed overnight on the crutches of one-liners aimed to be cheeky but falling flat out cheesy.

Gigantic chaos leads to absolutely no repercussions, barring a power struggle between the good and evil. No one in this universe is aware of a galactic war and a world at the brink of extinction except the 5-6 primary characters. No aftermath on the society, no newsflashes and no panic.

The turmoil of Brahmāstra almost happens like an incognito mission taking place in an alternate reality; where passers by don’t give a damn if four folks shoot fire and lighting out of their palms and arses. Yes, this is a bit of nit-picking as the genre demands so. The fantasy genre has witnessed such action pieces for eons now, making Brahmāstra seem inorganic and uninspired. And, this has happened by design.

The film never fully delves into the world that was supposed to stand apart – The Astraverse.

The astras or powers aren’t closely dealt with. With too many subplots already affixed upon, the film presents a very cursory, birdseye view of the astras. The story somehow keeps running back to the love story between Shiva (Ranbir Kapoor) and Isha (Alia Bhatt), trying to hammer home the idea that these two are unbreakable. But the setup of this companionship is so rushed and hunky dory that one can’t take the love story seriously.

Still from Brahmāstra

Bad dialogues, no background for Alia’s character Isha, robs the romance of any iota emotional investment. Isha is less a companion and more a lackey to Ranbir’s Shiva. And this hokey tendency of leaping from one sub-plot to the other is a recurring theme throughout. Making the film feel like a half-cooked meal that had the ingredients of a delicacy.

The film is too farsighted for its own good. Evident attempts at planting seeds for the impending second and third instalments of this planned trilogy foils Brahmāstra‘s potential as a standalone.

Which also directs our attention now to the external factors.

Brahmāstra has arrived in an era where audiences have been warmed up to a different extent of fantasy film making. The film intends to do what Marvel attained and moved on from with Avengers: Infinity War and Endgame.

Two sides – one good and another evil, racing down a trail of mythical weapons is a dated concept. Brahmāstra lacks the novelty.

Then, there’s the scale fatigue.

Still from Brahmāstra

With RRR, KGF, Doctor Strange, Thor: Love And Thunder to name a few, viewers have been bombarded with an orchestral monotony.

Brahmāstra, rather than being a detour from these trope clad actioners is an extension of the pattern. Reasons why Matt Reeves’ The Batman worked is because it opted for a gloomy, grounded superhero film starkly different from its contemporaries.

Plus, Brahmāstra has the commerce to address. A mammoth scale of ₹410 crores obviously needs to serve the widest possible audience for recovery. Which means offering something for the casuals, the galleries, the masses. While it’s clearly noticeable that the makers wanted this film to be wholesome, the attempt to kick down a peg too many steers the film to an overdose of arcs and absence of objectivity. Making it an army tank with a Ferrari engine whose wheels fell of midway.

Brahmāstra Part One: Shiva isn’t a bad film by any stretch of imagination. It is an extremely shaky start. The visuals are mostly breath-taking. The entire cast has performed it’s part with diligence. It’s the outlook that seems synthetic.

This doesn’t feel like an Ayan Mukerji film. It doesn’t resonate his much revered artistic clarity and iconoclastic voice. This film seems like a borrowed recipe. I, alike many am a fan of Mukerji’s body and flair of work. Here, it doesn’t feel like he is being himself.

Excluding the terrific cinematography and soul stirring soundtrack, the film doesn’t hold much of redeeming qualities. Cameos by Nagarjuna and Shah Rukh Khan are elating but don’t suffice the call of the hour.

The film chatters a lot but doesn’t have much to say. A film confused between its international style and ethnic roots, Brahmāstra Part One: Shiva lacks soul. And as fans of the maker the spade needs to be called a spade. Ayan Mukerji needs to go back to the drawing board and revive his lost voice.

The man’s gotta find his suppressed moxie and come back tenfold stronger. He and the entire team needs to regroup and stop being wary of the socio-cultural climate out there. Let Brahmāstra Part One: Shiva be a lesson in pragmatism, an alarm that jolts the whole team up enthuses them to create what they ceaselessly love and truly believe in… Kyonki, pyaar se bada koi Brahmastra nahi (Because, love is the most powerful weapon).

‘DC League of Super-Pets’ is a sweet, light-hearted family film to watch with your kids and pets!

Put a dog (real or animated) in a movie and you have my attention.

DC League of Super-Pets is about Superman (John Krasinski) and his best friend-cum-Super Pet, Krypto (Dwayne Johnson) who are inseparable since childhood. They not only share extraordinary crime-fighting superpowers, but also the same weakness against Kryptonites.

And that’s what makes for an entertaining, action-packed, fun-filled adventure of Krypto rescuing his best friend, Superman along with the rest of the Justice League from the evil hairless guinea pig, Lulu (Kate McKinnon).

In his mission to save his best friend, Krypto is joined by shelter-pack of animals with newly acquired superpowers who have yet to master their skills – Ace the hound (Kevin Hart), PB the potbellied pig (Vanessa Bayer), Chip the squirrel (Diego Luna), and my favorite, Merton the turtle (Natasha Lyonne).

I’m not a massive DC or Marvel fan, so there are tons of references that went over my head. But I still enjoyed the cute / clever jokes, doggy-humor and gags, and surely chuckled along the way.

DC League of Super-Pets is a sweet film with a classic theme of good versus evil and a captivating plot to keep you entertained throughout. The animation, cast and characterization in on point, and you certainly don’t have to be a Justice League buff to enjoy it.

That said, it’s a fun-ride for true fans of the DC comics with underlying tones of friendship, kindness, the bond between humans and animals, strength, and unconditional love.

A light-hearted film family highly recommended to watch with your kids… and pets!

In case you missed the DC League of Super-Pets in theatres, you can now catch it on Blu-ray and DVD from 10th October, which includes special features such as deleted scene, behind-the-scenes, animation of the characters and more.

How to get invited to press screenings?

A lot of my peers and friends who run independent platforms like Popcorn Pixel have messaged me recently asking how to get pre-releases, screener invites for films and series… basically – where do we start?

There have been many people who’ve helped me navigate through this process. Hopefully, this can serve as a guide.

First step is networking.

I really can’t stress this enough – Network, Network, Network.

Because it’s not about WHAT you know, it’s about WHO you know.

Get in touch with Public Relations (PR) agencies who manage film promotions. You can also reach out to Talent Management agencies because they too work closely with production houses these days.

Send them a message via social media or search them on LinkedIn and drop a line to be in their media list. It’s like a pitch.

They may require you to share some numbers such as traffic on your page, unique visitors, maybe some sample work.

Typically, once you’re on that agency’s media list, you will be contacted for press releases, announcements, exclusive access to events and even screenings.

You obviously need to consistently deliver and build on that relationship … and continue to network !!

ZEE5 Global Announces partnership with Patel Brothers in America

ZEE5 Global, the world’s largest platform for South Asian content, recently announced its partnership with the Patel Brothers, a US-based Indian Grocery chain, to facilitate connecting with diaspora audiences on the occasion of the 75th year of Independence.

The Patel Brothers store on Oak Tree Road Edison, New Jersey, was inaugurated by popular Bollywood actor Sonali Bendre. Sonali, who recently made her comeback and successful debut on ZEE5 Global with The Broken News, spoke about the partnership and how this will benefit the Indians in the US.

ZEE5 Global also hosted a contest at the store where the participants had to answer questions related to the platform and Patel Brothers. The winner was given an opportunity to shop grocery items worth $200 for free with none other than Sonali as a part of the ‘Shop with the Stars’ contest. The platform also distributed its branded shopping bags to the customers.

Commenting on the partnership, actor Sonali Bendre said, “I’m very happy to be here to kick off this partnership between two deeply rooted South Asian brands, The Patel Brothers and ZEE5 Global.  As the leading South Asian streaming service, ZEE5 Global has stepped out of screens and is making an effort to bring together the diaspora audiences across the US through multiple community initiatives. Together with the Patel Brothers who are America’s oldest, largest and best-loved Indian chain in the US, we can expect many wonderful initiatives and experiences from this partnership.”

Speaking of the collaboration, Archana Anand, Chief Business Officer, ZEE5 Global, said, “We’ve seen exponential growth in the U.S. in our first year of launch, and we are happy to have been able to delight our audiences here with our rich content library. There’s no better way now to cement our leadership position in this market than with this partnership with the Patel Brothers, another iconic and much-loved South Asian brand, and we look forward to a long, wonderful relationship with them”

Kaushik bhai Patel from Patel Brothers said, “We’re always looking for ways to cater to the needs of NRIs and South Asians in the U.S. hungry for their home culture. We are very happy to partner with ZEE5 Global that shares this ethos.”

Launched on June 22 in the US, 2021, ZEE5 Global is the only dedicated streaming platform in the country for South Asian content. Home to the biggest blockbusters, latest originals and web series across languages and genres, the platform offers an unparalleled 200,000 hours of content with 100+ hours of new content added daily.  ZEE5 Global further houses one of the biggest South Indian content libraries with hits like RRR, Valimai, Bangarraju etc., much loved TV shows across languages and more.

Warner Bros. Pictures next ‘Don’t worry darling’ releases in cinemas on 23rd September 2022

From New Line Cinema comes Don’t Worry Darling, directed by Olivia Wilde (Booksmart) and starring Florence Pugh (Oscar-nominated for Little Women), Harry Styles (Dunkirk), Wilde (upcoming Babylon), Gemma Chan (Crazy Rich Asians), KiKi Layne (The Old Guard) and Chris Pine (All the Old Knives).

Alice (Pugh) and Jack (Styles) are lucky to be living in the idealized community of Victory, the experimental company town housing the men who work for the top-secret Victory Project and their families. The 1950’s societal optimism espoused by their CEO, Frank (Pine)—equal parts corporate visionary and motivational life coach—anchors every aspect of daily life in the tight-knit desert utopia.

While the husbands spend every day inside the Victory Project Headquarters, working on the “development of progressive materials,” their wives—including Frank’s elegant partner, Shelley (Chan)—get to spend their time enjoying the beauty, luxury and debauchery of their community. Life is perfect, with every resident’s needs met by the company. All they ask in return is discretion and unquestioning commitment to the Victory cause.

But when cracks in their idyllic life begin to appear, exposing flashes of something much more sinister lurking beneath the attractive façade, Alice can’t help questioning exactly what they’re doing in Victory, and why. Just how much is Alice willing to lose to expose what’s really going on in this paradise?

An audacious, twisted and visually stunning psychological thriller, Don’t Worry Darling is a powerhouse feature from director Olivia Wilde that boasts intoxicating performances from Florence Pugh and Harry Styles, surrounded by the impressive and pitch-perfect cast.

The film also stars Nick Kroll (How It Ends), Sydney Chandler (Pistol), Kate Berlant (Once Upon a Time… In Hollywood)Asif Ali (WandaVision), Douglas Smith (Big Little Lies), Timothy Simons (Veep) and Ari’el Stachel(upcoming Respect the Jux).

Wilde directs from a screenplay penned by her Booksmart writer Katie Silberman, based on a story by Carey Van Dyke & Shane Van Dyke (Chernobyl Diaries) and Silberman. The film is produced by Wilde, Silberman, Miri Yoonand Roy Lee, with Richard Brener, Celia Khong, Alex G. Scott, Catherine Hardwicke, Carey Van Dyke and Shane Van Dyke executive producing.

Wilde is joined behind the camera by two-time Oscar-nominated director of photography Matthew Libatique (A Star Is Born, Black Swan), production designer Katie Byron (Booksmart), editor Affonso Gonçalves (The Lost Daughter), Oscar-nominated composer John Powell (Jason Bourne), music supervisor Randall Poster (No Time to Die) and costume designer Arianne Phillips (Once Upon a Time… In Hollywood).

Don’t Worry Darling will be released in the UK on 23rd September 2022 by Warner Bros. Pictures

Zindagi Originals ‘Qatil Haseenaon Ke Naam’ and ‘Dhoop Ki Deewar’ win big at the Promax Gold India Awards 2022

ZEE5 Global, the world’s largest streaming platform for South Asian content, has built a loyal base for itself, making it the one-stop destination across the global diaspora for content in their preferred language. In leadership position in the U.S, Middle East and key APAC markets and a strong No.2. in Europe, ZEE5 Global has played an essential role in redefining South Asian content with shows and talent from across borders.

As both Indians and Pakistanis across the globe geared up to celebrate 75 years of Independence, Zindagi, whose shows are streaming on ZEE5 Global, has bagged 3 Big Gold Awards at the Promax India Awards, 2022.

Now, two of Zindagi’s shows have won the Promax Gold – the ground-breaking desi noir show Qatil Haseenaon Ke Naam and the cross-border story Dhoop Ki Deewar.

Zeeshan Parwez, a well-known Pakistani musician, received a gold award for Qatil Haseenaon Ke Naam for the “Best programme title sequence,” and renowned visual artist Rahada Tajwer received a second gold for Dhoop Ki Deewar for the “Best key art.” Dhoop Ki Deewar, starring Ahad Raza Mir and Sajal Aly, is a favourite among online audiences on both sides of the border. It also took home the award for “Best social media campaign for a show.”

Both the award-winning shows are aired on ZEE5 Global and available in over 190+ countries across the world.

Talking about the wins, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd, said, “The collaboration of Indian and Pakistani talent winning awards together is a proud moment for us. It reinstates our belief with which we started Zindagi that art and stories know no boundaries. And what better moment for Zindagi to win these awards than on the eve of 75 years of Independence for both India and Pakistan!”

Speaking of the success, Archana Anand, Chief Business Officer ZEE5 Global says, “At ZEE5 Global, our endeavor has been to bring forth compelling, unique stories that give our global audiences a glimpse into contemporary South Asia. Both these shows have been deeply appreciated by audiences worldwide, and these awards are a further acknowledgment of the strong chord that they strike”

The shows are streaming and available to watch on ZEE5 Global.

The 2022 Asian Achievers Awards announce all nominations 

The shortlist for the prestigious, annual Asian Achievers Awards has been announced and it features business executives, Hollywood actresses and music stars that have found fame across the world. Winners will be announced at the coveted ceremony on Friday 23rd September at Grosvenor House, Park Lane, London.

South Asians in the UK today occupy leadership positions across a range of fields, including politics, business and civil society. The Awards recognise the outstanding work of such individuals from across the South Asian community. Now in its 20th year, Asian Achievers Awards is recognised as the most prestigious and longstanding celebration of the leading figures of the UK’s South Asian community and their achievements, initiated by public nominations. Established in 2000, the Awards return in 2022 following the pandemic, hosted by global advisory firm, EPG, and supported by media partners, Asian Voice and Gujarat Samchar, Zee TV and Sunrise Radio.

Across ten categories including Art & Culture; Business Person of the Year; Entrepreneur of the Year; and Community Service, Asian Achievers Awards received more than 500 nominations, from which the judges shortlisted four per category, evenly divided between male and female candidates.

Included in the business names in the shortlist are Namit Malhotra, the Indian CEO of visual effects company, DNEG, which has won seven Oscars; as well as Shamil and Kavi Thakrar, co-founders of iconic restaurant chain, Dishoom.

Dr Zareen Roohi Ahmed is the Founder and CEO of Gift Wellness, championing an award-winning range of natural products, while Dr Debashis Bhattacharya is a surgeon by training and currently the Global Director of Human Risk Management at Reckitt. Fellow shortlisted candidate, Samir Desai, founded Funding Circle in 2009, with over £13.7bn of loans provided to more than 122,000 businesses since inception.

Also amongst the shortlist is Rt Hon Suella Braverman, British politician, barrister and Attorney General for England and Wales. Captain Harpreet Chandi, a 32-year-old, Indian-origin British Sikh army officer and physiotherapist, also known as ‘Polar Preet’, has created history by becoming the first woman of colour to complete a solo, unsupported trek to the South Pole. Chandi also features on the list. Alongside them are Karenjeet Kaur Bains, the first female Sikh powerlifter to represent Team GB; and Mercury Prize-winner, Charli XCX, who started writing songs at just 14 years old.

Asian Achievers Awards 2022 full shortlist: 

Art and Culture:
Simone Ashley (Actor)
Chandra Chakraborty (Music Artist)
Namit Malhotra (CEO, DNEG)
Charli XCX (Music Artist)

Business Person of the Year: 
Dr Debashis Bhattacharya (Director, Reckitt Benckiser)
Shamil and Kavi Thakrar (Co-founders, Dishoom)
Praveen Karadiguddi (CEO, Scrumconnect Consulting)
Dr Gordon Sanghera (Co-founder, Oxford Nanopore)

Community Service: 
Dr Zareen Roohi Ahmed (Founder & CEO, Gift Wellness)
Haris Kiani (ADA Ventures Scout)
Katharine Moana Birbalsingh CBE (Head Teacher)
Krishna Pujara (CEO, Enfield-Saheli)
Dev Trehan (Sky Sports; Creator, South Asians In The Game)

Entrepreneur of the Year: 
Shamash Alidina (Learn Mindfulness)
Samir Desai CBE (Founder & CEO, Super Payments)
Shahid Munir (Co-founder, Minted)
Sherry Vaswani (Founder & CEO, Xalient)

Media: 
Raj Baddhan (CEO, Lyca Media)
Ahmed Hussain (Head of Station, BBC Asian Network)
Aasmah Mir (Broadcaster)
Naga Munchetty (News Presenter)

Professional of the Year: 
Dr Manu Agrawal (South Staffordshire LMC)
Professor Sir Shankar Balasubramanian (University of Cambridge)
Naina Bhattacharya (Danone S.A.)
Viresh Paul (Paul & Co)

Sports Personality of the Year:
Karenjeet Kaur Bains (Team GB Female Powerlifter)
Salma Bi (Grassroots Cricket Champion)
Millie Chandarana (Blackburn Rovers Ladies Footballer)
Amir Khan (Professional Boxer)

Uniformed and Civil Service:
Alisa Ahmad (Civil Engineer)
Captain Harpreet Chandi (British Army Officer, ‘Polar Preet’)
Sal Naseem (Regional Director for London, IOPC, Tell Mama UK)

Woman of the Year:
Rt Hon Suella Braverman (Attorney General for England & Wales)
Rita Chowdhry (Poet & Novelist)
Emb Hashmi (Journalist)
Raga D’silva (Author, Tedx Speaker & LBTQ Advocate)

Lifetime Achievement Award: To be announced on the night

The Judging Panel for this year’s Asian Achievers Awards was reflective of the diversity and experience of the nominations received. It includes Former Deputy Assistant Commissioner of the Metropolitan Police, Bas Javid; Former President of the Royal College of General Practitioners, Dr Mayur Lakhani CBE; COO of Monzo Bank, Sujata Bhatia; music producer, Bally Sagoo; Welsh Assembly Member, Natasha Asghar; and Artistic Director of Darbar Festival, Sandeep Virdee OBE.

Pratik Dattani, Managing Director, EPG Says, “The Asian Achievers Awards aim to celebrate Asian excellence across the UK. They harbour a special place in the community, documenting our growth and contribution to life in the country over the last two decades. We have been impressed by the breadth and calibre of nominations from across the country that came in this year which show quite how extensive our positive contribution is across all aspects of British life.”

The awards ceremony will be interspersed with live performances on the night including Brit Award-nominee, Rumer; and star of TV’s Man Like Mobeen, stand-up comedian Tez Ilyas; with Lord Jeffrey Archer conducting the charity auction in support of the chosen Charity Partner, Pardada Pardadi.

‘Raksha Bandhan’ – The problem isn’t the subject, but the authority with which the narrative influences appalling judgements and mindset

After watching the trailer (which, these days, gives away almost 80% of the story)of Raksha Bandhan, I had my reservations about the film and the potential problematic dialogue it seemed to be highlighting.

But the conversations across the web were too positive for me to ignore and I questioned myself for misunderstanding it. So, I rewatched the trailer with an open mind and convinced myself that there ought to be more than meets the eye.

And after the watching the film now, it’s safe to say that my initial doubts and assumptions were in fact accurate.

Raksha Bandhan revolves around Lala Kedarnath (Akshay Kumar), a brother of four “unmarried” sisters living in Chandni Chowk, Delhi. His life’s only mission is to save a huge sum of dowry to successfully get his sisters married off as soon as possible.

At the surface of it, the obvious problem of dowry and elaborate wedding culture can be argued as hugely problematic. But writers Kanika Dhillon and Himanshu Sharma have smartly (or shall I say conveniently) added the layer of “maa ki aakhri ichha” (mother’s dying wish) to justify his urgency to achieve his goal – a promise made to his mother on her deathbed, Lala swore to stay unmarried till he marries the sisters’ off.

Enter Sapna (Bhumi Pednekar), who’s been keen on marrying him for as long as she can remember and is eagerly waiting for Lala to accomplish his goal.

Thus follows the protagonist’s quest to hunt for husbands for all four sisters.

The sisters, Gayatri (Sadia Khateeb), Durga (Deepika Khanna), Laxmi (Smrithi Srikanth), and Sarawasti (Sahejmeen Kaur) come is all forms, colors and sizes.

You read that right; And it is unapologetically emphasized throughout the film till you squirm in your seats.

Still from Raksha Bandhan

While one sister is the quintessential “good” girl with beautiful features, well-behaved, and homely and feminine in equal measure, the other three offer a variety termed “not marriageable”.

No points for guessing the problems underlined for each of the sister. The overweight sister is constantly seen eating and is expected to lose weight, the dark-skinned sister is encouraged to use skin-lightening products and avoid the sun, and the tomboyish sister is advised to be more “feminine” by practicing domestic chores.

And the problem doesn’t end there.

Sapna too is shown lacking any sense of individuality wherein her father cannot bear to keep an “unmarried daughter” any longer and is willing to get hitched to any Tom, Dick and Harry instead of waiting for Lala. He also has no qualms about paying a hefty dowry for the sake of fulfilling his duties.

The above is not a spoiler. It’s pretty evident in the trailer itself.

All women are used as mere props in the film, being shoved and pushed to mindlessly follow what they’re told by the men in their lives.

Just when you think it can’t get any worse, the film proves you wrong.

The problem isn’t the subject, but the authority with which the narrative influences appalling judgements and mindset on a mainstream platform.

The arguments for and/or against dowry, the need for a son in families, marriage being a woman’s only goal and purpose in life, and even disabilities being the cause for rejection.

It takes too long to finally flip the commentary from a regressive to barely progressive or even an enlightened one, by which time you’ve not only lost interest but all hopes of finding logic.

Again, it’s not the presence of a controversial subject established in an emotional family-drama, it’s the absence of portraying it sensitively.

Still from Raksha Bandhan

Having said that, not everything is dreadful in the film.

Kumar’s natural performance as a concerned responsible brother and partner with impeccable comic timing is charming. The actor immerses into light-hearted moments as well as the emotionally charged portions with absolute conviction.

Same is true for the actresses in the film. Though Khateeb, Khanna, Srikanth and Kaur aren’t given much to play with, all four of them deliver worthy performance in the limited screen time.

Pednekar too shines in every frame, showing a vast range of emotions through her eyes alone.

Neeraj Sood and Seema Pahwa are seasoned actors who deliver the most outrageous characters with utmost sincerity.

Credit for spectacular performances also goes to Director Aanand L. Rai for bringing out the best in the actors.

Another noteworthy aspect of the film is its production design, set in the tiny crowded by-lanes of Chandni Chowk. The elements of food stalls selling samosa and chaat, the terraces that connect the neighborhood and even the traditional wooden furniture in the homes provide an authentic experience.

Still from Raksha Bandhan

Final Verdict:

Raksha Bandhan stresses on a social evil but overlooks the sensitivity of the issue, making it more cringey than didactic. A social message that should’ve probably been the crux of the screenplay, simply becomes a closing speech.

Popcorn Rating:  [2/5]